Best Book For Digital Marketing 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Book For Digital Marketing 2019

Composing a review about a book that has actually not been released is a little challenging – but what is very important to understand is the background of Traffic Secrets.

Best Book For Digital Marketing 2019 Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really refreshing view.

However more significantly he is now speaking about the subject which should be at the heart of all service. How do you get traffic, potential customers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons a service might not endure – however by far one of the most significant is a lack of traffic! Without any paying customers, or traffic, you just do not have a service.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is since it is a hard topic, so numerous company owner just neglect it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. For a lot of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have a limitless supply of traffic? However most remain stuck and struggling?. Best Book For Digital Marketing 2019

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to an organisation success, and why everybody in service must be investing in education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? However that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have discovered a traffic source and your service is doing great. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Book For Digital Marketing 2019

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around because there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable value each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his method to whatever. How can you take an intricate task or concept and make it simple. How do you break it down to easy parts that can be carried out on and then repeated to scale.

It is typically stated that there is absolutely nothing new – which the more things change, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell sells are actually ideas and principles that somebody else created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will select up essential concepts.

Russell is also an amazing story teller. He has an amazing capability to take ideas that may be difficult to understand, and retell them in an easy, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does really offer the credit and mention. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I believe it implies that nearly anything Russell contributes to producing is of the highest worth. He takes the finest of the very best and replays it to us in such a way that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Best Book For Digital Marketing 2019

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly little tight internet marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed carefully.

The real fascinating part of the story is that lots of years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a way to use it to create much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep everything about online success a trick, the book was launched at a time. In normal Russell Brunson design, he released all the secrets readily available for anyone who took the time to check out and understand the book.

It contains a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by many people, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – specifically if you prepare to develop an online company. It shares the secrets around producing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. Most individuals are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same procedure and tools he utilizes everyday in his business to make it the substantial success that it is.  Best Book For Digital Marketing 2019

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this initial course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard concepts that will be developed on. These include domain, branding and target markets. If your are a rookie to online marketing this very first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I like utilizing SEO as a key traffic source in my service. Do this part right and you have limitless totally free traffic for several years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can utilize to create traffic via e-commerce. You will learn how you can use Amazon’s item advertising API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your website, but not yet purchased. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Frequently there are untapped markets just due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the key principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have truly stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. You are likewise shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is actually owned by Google means it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is really crucial.

Phew that is a lot! It actually is amazing value when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have actually just been around for a couple of months!  Best Book For Digital Marketing 2019

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the content.

However as normal it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anyone trying to wrap their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This actually is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Book For Digital Marketing 2019

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book For Digital Marketing 2019 - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to find out about the numerous various traffic sources readily available on the web. It is of massive worth for any service owner or business owner seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only assume that the new Traffic Secrets book will be incredible.