Best Book For Marketing Students – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Book For Marketing Students

Composing a review about a book that has actually not been launched is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Best Book For Marketing Students Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

More significantly he is now talking about the topic which must be at the heart of all organisation. How do you get traffic, prospective clients, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons an organisation might not endure – but by far among the greatest is a lack of traffic! With no paying clients, or traffic, you simply do not have a service.

And yet it is one of the locations that is both over-looked, and challenging to define. I think it is since it is a difficult topic, so many business owners just neglect it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche imaginable. For many online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Best Book For Marketing Students

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a service success, and why everybody in organisation must be buying education around this subject.

Right now there are a huge variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be simple right? That is not the case otherwise everybody would have cracked it.

Likewise, let’s state that you have actually found a traffic source and your organisation is doing excellent. What would happen if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Book For Marketing Students

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible value each by themselves. If you have not read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his technique to whatever. How can you take a complicated task or concept and make it basic. How do you simplify to basic parts that can be executed on and after that repeated to scale.

It is often stated that there is nothing new – and that the more things alter, the more they remain the same. This is the case with numerous of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that someone else developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will select up key concepts.

Russell is also a fantastic story teller. He has an unbelievable ability to take ideas that may be tricky to understand, and retell them in a basic, easy to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really give the credit and mention. However his method of retelling what the SOS series is, and how you can utilize it, now has his name largely related to it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

So what does this imply?

I believe it means that nearly anything Russell contributes to producing is of the highest value. He takes the finest of the finest and replays it to us in such a way that we can understand and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Best Book For Marketing Students

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was constructing an online service back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the fairly little tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real fascinating part of the story is that numerous years later Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a method to use it to produce much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson design, he published all the secrets offered for anybody who took the time to comprehend the book and check out.

It contains a detailed actionable blueprint for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by numerous individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to construct an online company. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the result you are offering. Many people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much higher than the amount they pay for it.

In many ways this book is a script for how Russell has actually learnt to market and offer over several years online. It is the same process and tools he utilizes daily in his service to make it the big success that it is.  Best Book For Marketing Students

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and subjects will be taken from this initial course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be constructed on. These consist of domain, branding and target audience. , if your are a rookie to online marketing this very first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very crucial subject, and one near to my heart as I love utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless totally free traffic for years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can use to create traffic via e-commerce. You will find out how you can use Amazon’s item marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app people were utilizing, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet purchased. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Often there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the significant source of traffic and leads for most online organisation owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the crucial ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually truly stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is really owned by Google means it is a platform that all service ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely simple to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is truly important.

Phew that is a lot! It truly is fantastic worth when you break it down across all the module. Anybody of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Best Book For Marketing Students

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

But as typical it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anybody trying to cover their head around online marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA challenge. This really is fantastic value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book For Marketing Students

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book For Marketing Students - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest ways to find out about the numerous various traffic sources readily available on the web. It is of huge value for any entrepreneur or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be fantastic.