Best Book In Digital Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Book In Digital Marketing

Writing a review about a book that has actually not been released is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Best Book In Digital Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More notably he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, prospective consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons that an organisation might not survive – but without a doubt among the most significant is an absence of traffic! Without any paying clients, or traffic, you just do not have a business.

And yet it is among the locations that is both over-looked, and tough to define. I think it is since it is a tough subject, numerous company owners just overlook it. They take the “construct it and they will come” method – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. Yet for a lot of online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? The majority of stay stuck and having a hard time?. Best Book In Digital Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everybody in organisation should be investing in education around this subject.

Today there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be easy right? However that is not the case otherwise everyone would have split it.

Likewise, let’s state that you have discovered a traffic source and your business is doing fantastic. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Book In Digital Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are amazing worth each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. How can you take an intricate task or idea and make it easy.

It is often stated that there is absolutely nothing brand-new – which the more things change, the more they stay the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that someone else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will pick up crucial concepts.

Russell is likewise an amazing story teller. He has an extraordinary capability to take concepts that might be tricky to comprehend, and retell them in a simple, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact give the credit and discuss. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it tough and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The guidance and experience he wraps around the idea is valuable.

So what does this suggest?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest worth. He takes the best of the very best and replays it to us in a method that we can implement and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Book In Digital Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online company back when most of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed carefully.

The genuine fascinating part of the story is that numerous years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a way to use it to create much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep whatever about online success a trick, the book was released at a time. But in normal Russell Brunson style, he published all the secrets readily available for anybody who took the time to comprehend the book and read.

It consists of a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-changing” by many people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you prepare to build an online service. It shares the secrets around producing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to create a belief in people that they can accomplish the result you are offering. Most people are merely stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has discovered to market and offer over many years online. It is the exact same procedure and tools he utilizes everyday in his business to make it the huge success that it is.  Best Book In Digital Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be drawn from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be constructed on. These consist of domain names, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your organisation, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I love utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless complimentary traffic for years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing strategies that you can utilize to generate traffic via e-commerce. You will discover how you can use Amazon’s product advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, however not yet bought. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Frequently there are untapped markets just due to the fact t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential principles such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have actually really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google indicates it is a platform that all company need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly easy to end up being overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is actually essential.

Phew that is a lot! When you break it down throughout all the module, it really is amazing worth. Anybody of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Best Book In Digital Marketing

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package offer or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is among the best training programs for anybody attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book In Digital Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book In Digital Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest methods to learn more about the numerous different traffic sources offered on the internet. It is of enormous value for any organisation owner or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be fantastic.