Best Book In Marketing Management – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Book In Marketing Management

Composing a review about a book that has not been released is a little tricky – but what is very important to understand is the background of Traffic Secrets.

Best Book In Marketing Management Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

But more importantly he is now speaking about the topic which needs to be at the heart of all business. How do you get traffic, prospective consumers, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a company might not survive – however by far one of the most significant is an absence of traffic! With no paying clients, or traffic, you merely don’t have a service.

And yet it is among the locations that is both over-looked, and hard to define. I think it is since it is a difficult topic, many entrepreneur simply disregard it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche you can possibly imagine. For most online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? However many stay stuck and struggling?. Best Book In Marketing Management

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a business success, and why everybody in organisation should be investing in education around this topic.

Today there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have broken it.

Also, let’s say that you have actually discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Best Book In Marketing Management

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around given that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable worth each by themselves. If you have not read them, then I strongly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his technique to whatever. How can you take an intricate task or idea and make it basic. How do you simplify to basic parts that can be performed on and then duplicated to scale.

It is often said that there is nothing new – which the more things change, the more they remain the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and concepts that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a remarkable story teller. He has an extraordinary capability to take concepts that might be challenging to understand, and retell them in a basic, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact offer the credit and mention. His way of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

What does this mean?

I believe it indicates that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the finest and replays it to us in such a way that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Best Book In Marketing Management

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online business back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the reasonably little tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to utilize it to produce much more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called guru’s were trying to keep everything about online success a trick, the book was released at a time. However in normal Russell Brunson design, he published all the secrets readily available for anybody who took the time to comprehend the book and read.

It contains a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by many people, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the right method to attract people.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are selling. Many people are merely stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually discovered to market and sell over many years online. It is the very same procedure and tools he uses everyday in his organisation to make it the huge success that it is.  Best Book In Marketing Management

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be taken from this original course – so it’s a good place to start.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be constructed on. These consist of domain names, branding and target markets. If your are a novice to internet marketing this first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s something to get traffic to your company, but if your copy is bad, they will get better out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one close to my heart as I enjoy utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for many years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing methods that you can use to produce traffic by means of e-commerce. You will learn how you can utilize Amazon’s product marketing API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you require to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have concerned your website, however not yet made a purchase. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the significant source of traffic and leads for a lot of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually truly stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer value to your audience. You are likewise shown how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the fact that it is in fact owned by Google suggests it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you remain focused and arranged is really crucial.

Phew that is a lot! It truly is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  Best Book In Marketing Management

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

But as usual it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This actually is remarkable value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Book In Marketing Management

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book In Marketing Management - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to learn more about the numerous various traffic sources readily available on the internet. It is of enormous value for any entrepreneur or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be remarkable.