Best Book Marketing Campaigns 2018 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Book Marketing Campaigns 2018

Composing a review about a book that has actually not been released is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Best Book Marketing Campaigns 2018 Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

More significantly he is now talking about the topic which must be at the heart of all business. How do you get traffic, prospective customers, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous factors why an organisation might not make it through – but without a doubt among the most significant is an absence of traffic! With no paying consumers, or traffic, you simply don’t have an organisation.

And yet it is among the locations that is both over-looked, and difficult to define. I think it is because it is a difficult topic, numerous entrepreneur merely neglect it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche possible. For many online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? The majority of remain stuck and having a hard time?. Best Book Marketing Campaigns 2018

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a service success, and why everybody in company need to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Likewise, let’s state that you have found a traffic source and your company is doing great. What would happen if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and free to take it anywhere you desire.

So Who Is Russel Brunson Best Book Marketing Campaigns 2018

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate job or concept and make it basic.

It is typically stated that there is nothing new – which the more things alter, the more they remain the same. This is the case with a number of Russell’s items.

You see much of what Russell sells are really concepts and ideas that someone else produced. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a student – which is definitely the finest method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get essential concepts.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that might be challenging to comprehend, and retell them in a simple, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does actually discuss and offer the credit. However his method of retelling what the SOS series is, and how you can utilize it, now has his name mainly related to it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it difficult and suffered lots of lots of set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The suggestions and experience he covers around the idea is priceless.

What does this imply?

I think it means that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in a manner that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Best Book Marketing Campaigns 2018

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online company back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The genuine remarkable part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to utilize it to develop much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were attempting to keep whatever about online success a trick. In normal Russell Brunson style, he published all the secrets available for anybody who took the time to comprehend the book and read.

It includes a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream consumers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-changing” by a lot of individuals, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you plan to build an online organisation. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the ideal method to draw in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are offering. The majority of people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has found out to market and sell over numerous years online. It is the exact same process and tools he uses everyday in his company to make it the substantial success that it is.  Best Book Marketing Campaigns 2018

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and topics will be taken from this initial course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 rather extensive modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be built on. These consist of domain names, branding and target markets. If your are a rookie to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have limitless complimentary traffic for several years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary methods that you can use to create traffic via e-commerce. You will find out how you can use Amazon’s product marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet purchased. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the key concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have truly remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the truth that it is actually owned by Google implies it is a platform that all service need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is actually essential.

Phew that is a lot! It actually is remarkable worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Best Book Marketing Campaigns 2018

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

However as usual it appears like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anyone attempting to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This actually is remarkable value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Book Marketing Campaigns 2018

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book Marketing Campaigns 2018 - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest ways to learn more about the lots of various traffic sources readily available on the internet. It is of enormous worth for any company owner or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be incredible.