Best Book Marketing Course – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Book Marketing Course

Composing a review about a book that has actually not been launched is a little difficult – however what is crucial to understand is the background of Traffic Secrets.

Best Book Marketing Course Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually rejuvenating view.

However more importantly he is now speaking about the subject which should be at the heart of all business. How do you get traffic, potential clients, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons a business may not endure – however without a doubt among the greatest is an absence of traffic! With no paying customers, or traffic, you just don’t have an organisation.

And yet it is among the locations that is both over-looked, and hard to specify. I think it is because it is a difficult topic, a lot of company owners simply disregard it. They take the “develop it and they will come” approach – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. For most online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? Many stay stuck and struggling?. Best Book Marketing Course

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everybody in organisation must be investing in education around this subject.

Right now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be easy right? However that is not the case otherwise everyone would have split it.

Also, let’s say that you have actually discovered a traffic source and your business is doing great. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Book Marketing Course

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around given that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are amazing value each by themselves. If you have not read them, then I strongly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complex job or idea and make it simple.

It is frequently stated that there is absolutely nothing brand-new – which the more things change, the more they remain the same. This holds true with much of Russell’s products.

You see much of what Russell sells are really concepts and ideas that another person produced. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get key concepts.

Russell is also a fantastic story teller. He has an incredible capability to take ideas that might be tricky to grasp, and retell them in an easy, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series really originated from Andre Chaperon, who Russell does really point out and offer the credit. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly related to it.

However it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it works in the real life. The suggestions and experience he covers around the principle is invaluable.

What does this imply?

I think it indicates that practically anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in such a way that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Best Book Marketing Course

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was building an online organisation back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably small tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The real fascinating part of the story is that numerous years later on Russell still saw the big value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to use it to develop much more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called guru’s were attempting to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson design, he released all the secrets readily available for anybody who took the time to check out and understand the book.

It contains a detailed actionable plan for any who is new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-changing” by numerous individuals, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you prepare to build an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are offering. Most people are just stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much higher than the amount they pay for it.

In lots of methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the very same process and tools he uses daily in his organisation to make it the big success that it is.  Best Book Marketing Course

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be taken from this initial course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be developed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near my heart as I love using SEO as an essential traffic source in my company. Do this part right and you have limitless complimentary traffic for many years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can use to create traffic through e-commerce. You will discover how you can use Amazon’s item marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service including, lower your cost per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget people who have concerned your website, however not yet purchased. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Typically there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for many online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have actually actually stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is in fact owned by Google means it is a platform that all organisation must be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to become overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and organised is actually essential.

Phew that is a lot! When you break it down throughout all the module, it truly is incredible worth. Anyone of these modules would blow away the training programs popping up by “experts” who have actually just been around for a few months!  Best Book Marketing Course

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as typical it appears like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle offer or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody trying to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA difficulty. This actually is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book Marketing Course

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book Marketing Course - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest methods to discover about the many various traffic sources available on the web. It is of huge value for any organisation owner or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be fantastic.