Best Book Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Book Marketing

Composing a review about a book that has not been launched is a little challenging – but what is necessary to comprehend is the background of Traffic Secrets.

Best Book Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly refreshing view.

More notably he is now talking about the topic which must be at the heart of all company. How do you get traffic, prospective consumers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons why a company may not make it through – but without a doubt one of the most significant is a lack of traffic! Without any paying clients, or traffic, you merely do not have a business.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is because it is a hard topic, so many company owner just ignore it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche possible. Yet for many online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? Most stay stuck and struggling?. Best Book Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a business success, and why everybody in organisation need to be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? However that is not the case otherwise everyone would have split it.

Also, let’s state that you have actually found a traffic source and your business is doing fantastic. What would take place if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Best Book Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing worth each on their own. I highly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complicated task or idea and make it simple.

It is typically stated that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are really ideas and concepts that somebody else produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has stayed a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will select up key ideas.

Russell is likewise a fantastic story teller. He has an amazing ability to take concepts that may be difficult to understand, and retell them in a basic, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really discuss and provide the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

What does this suggest?

I think it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the best of the finest and replays it to us in a manner that we can comprehend and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Best Book Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online organisation back when most of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly little tight online marketing circle – as it was back then. And he became somebody Russell appreciated, and followed carefully.

The genuine interesting part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to utilize it to produce much more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he released all the secrets available for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable plan for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to improve your item sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by many individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to construct an online company. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the ideal method to attract individuals.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. The majority of people are just stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much higher than the amount they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over many years online. It is the very same process and tools he uses everyday in his service to make it the substantial success that it is.  Best Book Marketing

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be drawn from this initial course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be built on. These consist of domain names, branding and target markets. , if your are a novice to online marketing this first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You also learn more about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s something to get traffic to your service, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I like utilizing SEO as a key traffic source in my business. Do this part right and you have unlimited free traffic for years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can use to generate traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have concerned your website, but not yet made a purchase. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Frequently there are untapped markets simply due to the truth t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for many online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial ideas such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. You are also shown how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is really owned by Google means it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is truly essential.

Phew that is a lot! It truly is fantastic value when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have only been around for a couple of months!  Best Book Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This really is remarkable value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Book Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest ways to find out about the lots of different traffic sources readily available on the internet. It is of massive value for any company owner or business owner seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just presume that the new Traffic Secrets book will be remarkable.