Best Book Marketing Tools – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Book Marketing Tools

Writing a review about a book that has not been released is a little difficult – however what is essential to comprehend is the background of Traffic Secrets.

Best Book Marketing Tools Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web master to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More notably he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, potential consumers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons why a company might not make it through – however by far among the most significant is a lack of traffic! With no paying customers, or traffic, you just don’t have a company.

And yet it is among the areas that is both over-looked, and tough to specify. I think it is since it is a challenging subject, numerous service owners simply ignore it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche you can possibly imagine. Yet for the majority of online companies they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have an endless supply of traffic? However the majority of remain stuck and having a hard time?. Best Book Marketing Tools

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to an organisation success, and why everybody in service should be purchasing education around this topic.

Right now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have actually discovered a traffic source and your business is doing terrific. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See once you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Book Marketing Tools

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary value each by themselves. I highly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complex job or idea and make it easy.

It is often stated that there is absolutely nothing new – and that the more things alter, the more they stay the same. This holds true with many of Russell’s items.

You see much of what Russell offers are actually concepts and ideas that someone else produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a student – which is definitely the best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up essential concepts.

Russell is likewise an amazing story teller. He has an extraordinary ability to take ideas that might be difficult to grasp, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series actually came from Andre Chaperon, who Russell does really discuss and offer the credit. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world.

So what does this indicate?

I believe it means that nearly anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Best Book Marketing Tools

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to utilize it to produce even more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called master’s were trying to keep whatever about online success a trick. In typical Russell Brunson style, he published all the secrets available for anybody who took the time to read and understand the book.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream customers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by numerous people, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you plan to build an online business. It shares the secrets around producing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much higher than the amount they pay for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over lots of years online. It is the same procedure and tools he utilizes everyday in his business to make it the big success that it is.  Best Book Marketing Tools

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this initial course – so it’s a good location to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather extensive modules! So let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be built on. These include domain names, branding and target markets. If your are a rookie to internet marketing this first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn more about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I enjoy using SEO as a key traffic source in my company. Do this part right and you have endless complimentary traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing methods that you can use to produce traffic via e-commerce. You will find out how you can use Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your expense per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Often there are untapped markets merely due to the fact t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the major source of traffic and leads for a lot of online company owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply value to your audience. You are likewise shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the reality that it is actually owned by Google suggests it is a platform that all organisation should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super easy to become overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is truly important.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a few months!  Best Book Marketing Tools

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as normal it appears like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan deal or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Book Marketing Tools

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book Marketing Tools - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is one of the fastest methods to learn more about the lots of various traffic sources offered on the web. It is of huge value for any service owner or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be remarkable.