Best Book On Digital Marketing 2018 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Book On Digital Marketing 2018

Writing a review about a book that has not been released is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Best Book On Digital Marketing 2018 Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More significantly he is now talking about the subject which must be at the heart of all service. How do you get traffic, possible customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons a business may not make it through – but by far among the greatest is a lack of traffic! Without any paying customers, or traffic, you just don’t have a business.

And yet it is one of the locations that is both over-looked, and difficult to specify. I believe it is because it is a challenging topic, many service owners simply overlook it. They take the “construct it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche you can possibly imagine. Yet for most online services they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? Many stay stuck and having a hard time?. Best Book On Digital Marketing 2018

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everybody in company need to be investing in education around this topic.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? But that is not the case otherwise everyone would have broken it.

Also, let’s state that you have actually discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Best Book On Digital Marketing 2018

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around since there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable worth each by themselves. I strongly recommend you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his technique to everything. How can you take an intricate task or idea and make it basic. How do you simplify to simple elements that can be performed on and then duplicated to scale.

It is often said that there is nothing brand-new – which the more things alter, the more they stay the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are really concepts and concepts that another person created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an extraordinary ability to take ideas that may be tricky to comprehend, and retell them in an easy, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really offer the credit and mention. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this mean?

I believe it suggests that almost anything Russell has a hand in producing is of the highest value. He takes the best of the very best and replays it to us in a manner that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Best Book On Digital Marketing 2018

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online organisation back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the fairly small tight online marketing circle – as it was back then. And he became someone Russell looked up to, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to use it to create a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep everything about online success a trick. But in typical Russell Brunson design, he released all the secrets available for anybody who put in the time to check out and comprehend the book.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream customers; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by a lot of people, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to develop an online company. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and offer over many years online. It is the same procedure and tools he utilizes everyday in his service to make it the huge success that it is.  Best Book On Digital Marketing 2018

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be taken from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be constructed on. These include domain names, branding and target audience. , if your are a novice to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near my heart as I like utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless free traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can use to produce traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to get going, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your site, however not yet bought. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually become the significant source of traffic and leads for many online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have truly stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the reality that it is really owned by Google suggests it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely easy to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is actually important.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic value. Anybody of these modules would blow away the training programs popping up by “experts” who have actually only been around for a few months!  Best Book On Digital Marketing 2018

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to cover their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This truly is amazing worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Book On Digital Marketing 2018

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book On Digital Marketing 2018 - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest methods to discover the lots of various traffic sources available on the web. It is of enormous value for any company owner or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be amazing.