Best Book On Digital Marketing 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Book On Digital Marketing 2019

Writing a review about a book that has actually not been released is a little difficult – but what is necessary to comprehend is the background of Traffic Secrets.

Best Book On Digital Marketing 2019 Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

More importantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, possible clients, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons a service might not survive – however by far among the most significant is an absence of traffic! Without any paying customers, or traffic, you just don’t have a service.

And yet it is among the locations that is both over-looked, and hard to define. I think it is because it is a challenging topic, so numerous business owners simply overlook it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying product or services online – in every niche imaginable. For most online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Best Book On Digital Marketing 2019

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a company success, and why everybody in business should be purchasing education around this subject.

Today there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? However that is not the case otherwise everybody would have cracked it.

Also, let’s say that you have discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson Best Book On Digital Marketing 2019

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing value each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complicated task or concept and make it basic.

It is often stated that there is nothing new – and that the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that someone else produced. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually remained a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up essential concepts.

Russell is likewise a fantastic story teller. He has an incredible capability to take ideas that may be difficult to grasp, and retell them in an easy, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really provide the credit and point out. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly connected with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered lots of many set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world. The guidance and experience he covers around the principle is valuable.

So what does this imply?

I believe it implies that nearly anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in a manner that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Best Book On Digital Marketing 2019

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online business back when many of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly little tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to develop even more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a trick, the book was released at a time. However in common Russell Brunson design, he released all the secrets readily available for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable plan for any who is new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by so numerous people, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has discovered to market and offer over numerous years online. It is the exact same process and tools he uses everyday in his service to make it the huge success that it is.  Best Book On Digital Marketing 2019

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic principles that will be built on. These include domain names, branding and target markets. , if your are a novice to online marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have limitless free traffic for many years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing strategies that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were utilizing, that could drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have concerned your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has ended up being the major source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is in fact owned by Google indicates it is a platform that all business ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is truly important.

Phew that is a lot! It actually is amazing worth when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a couple of months!  Best Book On Digital Marketing 2019

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

However as typical it looks like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the best training programs for anyone attempting to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Book On Digital Marketing 2019

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book On Digital Marketing 2019 - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest methods to find out about the many different traffic sources readily available on the web. It is of massive value for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be amazing.