Best Book On Digital Marketing Strategy – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Book On Digital Marketing Strategy

Composing a review about a book that has actually not been launched is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

Best Book On Digital Marketing Strategy Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually refreshing view.

However more importantly he is now talking about the topic which ought to be at the heart of all organisation. How do you get traffic, prospective customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons why a service may not endure – however without a doubt one of the most significant is a lack of traffic! Without any paying clients, or traffic, you just don’t have an organisation.

And yet it is among the locations that is both over-looked, and hard to define. I think it is because it is a hard topic, many company owner merely disregard it. They take the “build it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Best Book On Digital Marketing Strategy

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a business success, and why everyone in organisation should be buying education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Also, let’s state that you have found a traffic source and your service is doing terrific. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

Who Is Russel Brunson Best Book On Digital Marketing Strategy

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing value each by themselves. I highly suggest you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his method to everything. How can you take an intricate job or concept and make it basic. How do you simplify to easy components that can be executed on and after that repeated to scale.

It is typically stated that there is nothing new – which the more things change, the more they remain the very same. This is the case with much of Russell’s items.

You see much of what Russell offers are actually ideas and concepts that somebody else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually stayed a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an incredible ability to take concepts that may be tricky to comprehend, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually discuss and provide the credit. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly connected with it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered lots of lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real life. The recommendations and experience he twists around the concept is valuable.

So what does this mean?

I think it implies that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the finest and replays it to us in a method that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Best Book On Digital Marketing Strategy

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online organisation back when most of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly little tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that numerous years later Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He found a method to utilize it to create even more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. However in common Russell Brunson design, he released all the secrets available for anybody who put in the time to read and comprehend the book.

It includes a detailed actionable plan for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to find your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-changing” by many people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to construct an online business. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in the ideal way to draw in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. The majority of people are simply stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually learnt to market and sell over many years online. It is the very same procedure and tools he utilizes daily in his organisation to make it the substantial success that it is.  Best Book On Digital Marketing Strategy

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this original course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite detailed modules! So let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be built on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I enjoy using SEO as a key traffic source in my service. Do this part right and you have endless free traffic for many years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can utilize to create traffic via e-commerce. You will learn how you can use Amazon’s item marketing API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to begin, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have concerned your website, but not yet purchased. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have actually stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the reality that it is actually owned by Google indicates it is a platform that all business ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely easy to become overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is amazing worth. Anyone of these modules would blow away the training programs popping up by “masters” who have actually just been around for a few months!  Best Book On Digital Marketing Strategy

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

However as typical it appears like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book On Digital Marketing Strategy

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book On Digital Marketing Strategy - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest ways to discover the lots of different traffic sources available on the internet. It is of huge worth for any company owner or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be amazing.