Best Book On Marketing And Branding – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Book On Marketing And Branding

Composing a review about a book that has actually not been released is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Best Book On Marketing And Branding Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial quantity of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

More notably he is now talking about the subject which should be at the heart of all business. How do you get traffic, prospective customers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a company may not endure – but by far one of the biggest is a lack of traffic! With no paying customers, or traffic, you simply don’t have an organisation.

And yet it is among the locations that is both over-looked, and challenging to define. I believe it is because it is a difficult subject, a lot of entrepreneur just overlook it. They take the “build it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche imaginable. For many online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an unlimited supply of traffic? However many remain stuck and having a hard time?. Best Book On Marketing And Branding

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a company success, and why everyone in company should be buying education around this topic.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? That is not the case otherwise everybody would have broken it.

Also, let’s say that you have actually found a traffic source and your business is doing great. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Best Book On Marketing And Branding

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around considering that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are unbelievable value each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his method to whatever. How can you take a complicated job or idea and make it easy. How do you break it down to easy parts that can be performed on and after that duplicated to scale.

It is frequently stated that there is nothing brand-new – and that the more things change, the more they remain the exact same. This is the case with much of Russell’s items.

You see much of what Russell sells are in fact concepts and concepts that another person produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the concept originated from.

Russell has stayed a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also a remarkable story teller. He has an incredible capability to take ideas that might be challenging to grasp, and retell them in a simple, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does really discuss and offer the credit. However his way of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

So what does this suggest?

I believe it means that nearly anything Russell contributes to producing is of the greatest value. He takes the finest of the best and replays it to us in a method that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Best Book On Marketing And Branding

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was building an online business back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the fairly little tight online marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that numerous years later on Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a way to utilize it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. However in common Russell Brunson design, he published all the secrets available for anyone who made the effort to understand the book and read.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-changing” by so many individuals, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to construct an online company. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to attract individuals.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. Most individuals are merely stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same procedure and tools he uses everyday in his business to make it the substantial success that it is.  Best Book On Marketing And Branding

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 rather thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard ideas that will be constructed on. These consist of domain, branding and target audience. If your are a rookie to internet marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one close to my heart as I like using SEO as a crucial traffic source in my business. Do this part right and you have limitless complimentary traffic for several years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll find out how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible strategies that you can use to generate traffic by means of e-commerce. You will learn how you can use Amazon’s item advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were using, that might drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget people who have concerned your website, but not yet bought. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of different languages. Often there are untapped markets just due to the truth t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the major source of traffic and leads for a lot of online service owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential ideas such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and provide worth to your audience. You are also revealed how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google indicates it is a platform that all company should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to become overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really essential.

Phew that is a lot! When you break it down across all the module, it actually is remarkable value. Anybody of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Best Book On Marketing And Branding

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

However as usual it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This actually is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be refreshed. However it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Book On Marketing And Branding

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book On Marketing And Branding - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest methods to learn more about the many different traffic sources offered on the web. It is of enormous value for any entrepreneur or business owner aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only assume that the new Traffic Secrets book will be amazing.