Best Book On Marketing And Sales – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Book On Marketing And Sales

Composing a review about a book that has actually not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Best Book On Marketing And Sales Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More significantly he is now talking about the topic which should be at the heart of all company. How do you get traffic, possible customers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons that a service may not endure – but without a doubt among the biggest is a lack of traffic! With no paying customers, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and hard to define. I think it is due to the fact that it is a hard subject, a lot of entrepreneur merely overlook it. They take the “develop it and they will come” method – which plainly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. Yet for a lot of online companies they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an unlimited supply of traffic? However the majority of remain stuck and having a hard time?. Best Book On Marketing And Sales

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to an organisation success, and why everybody in business need to be buying education around this topic.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have actually found a traffic source and your business is doing terrific. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson Best Book On Marketing And Sales

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing value each by themselves. I highly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate task or concept and make it easy.

It is often stated that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with a number of Russell’s products.

You see much of what Russell sells are really ideas and principles that someone else produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise an amazing story teller. He has an incredible capability to take concepts that may be challenging to understand, and retell them in an easy, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series actually came from Andre Chaperon, who Russell does actually give the credit and mention. However his way of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it difficult and suffered many many set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he twists around the principle is valuable.

So what does this mean?

I think it implies that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the best and replays it to us in a method that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Best Book On Marketing And Sales

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to create a lot more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep everything about online success a trick. However in typical Russell Brunson style, he released all the secrets offered for anyone who put in the time to check out and understand the book.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – specifically if you plan to build an online business. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the best method to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. Many people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much higher than the amount they pay for it.

In numerous ways this book is a script for how Russell has actually found out to market and sell over numerous years online. It is the very same procedure and tools he uses everyday in his business to make it the substantial success that it is.  Best Book On Marketing And Sales

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be developed on. These include domain names, branding and target markets. , if your are a rookie to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have endless free traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can utilize to generate traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to get started, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet bought. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually become the significant source of traffic and leads for most online service owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide worth to your audience. You are likewise revealed how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is in fact owned by Google suggests it is a platform that all organisation ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and arranged is really important.

Phew that is a lot! It actually is incredible worth when you simplify across all the module. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a few months!  Best Book On Marketing And Sales

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as normal it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA difficulty. This truly is fantastic worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be revitalized. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Book On Marketing And Sales

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Book On Marketing And Sales - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest methods to learn more about the many various traffic sources available on the internet. It is of huge value for any entrepreneur or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be remarkable.