Best Book On Marketing Mix – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Book On Marketing Mix

Composing a review about a book that has actually not been launched is a little difficult – however what is necessary to comprehend is the background of Traffic Secrets.

Best Book On Marketing Mix Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a big quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually rejuvenating view.

More importantly he is now talking about the subject which ought to be at the heart of all service. How do you get traffic, possible consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a service may not make it through – however by far among the greatest is a lack of traffic! Without any paying customers, or traffic, you just do not have a business.

And yet it is one of the areas that is both over-looked, and difficult to define. I think it is since it is a hard topic, many company owners simply neglect it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every niche you can possibly imagine. Yet for a lot of online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Best Book On Marketing Mix

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to an organisation success, and why everybody in business need to be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? However that is not the case otherwise everyone would have split it.

Let’s state that you have actually discovered a traffic source and your service is doing fantastic. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Best Book On Marketing Mix

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around because there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary worth each on their own. I strongly suggest you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his method to everything. How can you take an intricate task or idea and make it simple. How do you simplify to basic components that can be carried out on and after that repeated to scale.

It is often said that there is nothing new – and that the more things alter, the more they remain the very same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are really ideas and ideas that another person produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise an amazing story teller. He has an incredible ability to take ideas that might be tricky to grasp, and retell them in a simple, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually provide the credit and point out. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered numerous lots of set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the real life. The guidance and experience he twists around the idea is priceless.

What does this imply?

I think it indicates that practically anything Russell contributes to producing is of the highest value. He takes the very best of the very best and replays it to us in a way that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Best Book On Marketing Mix

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, at least in the reasonably small tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that numerous years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a way to utilize it to develop even more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he published all the secrets available for anybody who took the time to understand the book and check out.

It consists of a detailed actionable plan for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to build an online company. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. The majority of people are just stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is getting is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has learnt to market and offer over lots of years online. It is the same procedure and tools he uses everyday in his business to make it the big success that it is.  Best Book On Marketing Mix

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be taken from this initial course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be developed on. These consist of domain names, branding and target markets. If your are a rookie to online marketing this first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important topic, and one near to my heart as I love utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary strategies that you can utilize to produce traffic by means of e-commerce. You will discover how you can use Amazon’s product advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet made a purchase. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial ideas such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually really remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the fact that it is actually owned by Google implies it is a platform that all organisation ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is really important.

Phew that is a lot! It actually is amazing worth when you break it down across all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a couple of months!  Best Book On Marketing Mix

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

However as normal it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This actually is remarkable worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Book On Marketing Mix

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book On Marketing Mix - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest ways to learn about the lots of different traffic sources readily available on the internet. It is of huge value for any entrepreneur or business owner seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be amazing.