Best Book On Rural Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Book On Rural Marketing

Writing a review about a book that has not been launched is a little difficult – but what is very important to comprehend is the background of Traffic Secrets.

Best Book On Rural Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More notably he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, prospective clients, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons why an organisation may not endure – however without a doubt one of the most significant is a lack of traffic! With no paying clients, or traffic, you merely do not have a service.

And yet it is among the locations that is both over-looked, and challenging to define. I think it is due to the fact that it is a difficult topic, many entrepreneur merely ignore it. They take the “construct it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people purchasing products and services online – in every niche possible. Yet for many online businesses they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? However the majority of stay stuck and having a hard time?. Best Book On Rural Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to an organisation success, and why everybody in service need to be investing in education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have discovered a traffic source and your organisation is doing terrific. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Book On Rural Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are extraordinary worth each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex task or concept and make it simple.

It is frequently stated that there is absolutely nothing new – and that the more things change, the more they stay the exact same. This is the case with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and ideas that someone else produced. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise a fantastic story teller. He has an extraordinary capability to take concepts that may be tricky to understand, and retell them in a simple, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does really discuss and give the credit. However his way of retelling what the SOS sequence is, and how you can use it, now has his name largely connected with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it tough and suffered lots of lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it operates in the genuine world. The advice and experience he twists around the principle is valuable.

So what does this indicate?

I believe it implies that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the very best and replays it to us in a manner that we can implement and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Best Book On Rural Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online company back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the reasonably little tight online marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to produce much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when lots of so called guru’s were attempting to keep whatever about online success a secret. But in typical Russell Brunson design, he published all the secrets available for anybody who put in the time to understand the book and read.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by numerous individuals, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to develop an online company. It shares the secrets around producing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the right way to draw in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are offering. The majority of people are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has actually discovered to market and sell over several years online. It is the same process and tools he uses everyday in his company to make it the big success that it is.  Best Book On Rural Marketing

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be taken from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! So let’s take a fast look what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be built on. These include domain names, branding and target audience. , if your are a rookie to online marketing this first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one close to my heart as I love utilizing SEO as an essential traffic source in my business. Do this part right and you have endless free traffic for years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can utilize to generate traffic via e-commerce. You will discover how you can utilize Amazon’s product marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually come to your website, but not yet bought. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Typically there are untapped markets merely due to the fact t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for many online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually truly stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the reality that it is actually owned by Google suggests it is a platform that all organisation ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is actually important.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic value. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a couple of months!  Best Book On Rural Marketing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As usual it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This truly is amazing value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Book On Rural Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book On Rural Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest methods to discover the lots of different traffic sources available on the web. It is of enormous worth for any company owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just presume that the brand-new Traffic Secrets book will be fantastic.