Best Book To Learn About Digital Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Book To Learn About Digital Marketing

Composing a review about a book that has not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Best Book To Learn About Digital Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

However more significantly he is now discussing the subject which ought to be at the heart of all organisation. How do you get traffic, prospective clients, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a service may not survive – however by far one of the biggest is an absence of traffic! With no paying consumers, or traffic, you simply don’t have a business.

And yet it is one of the areas that is both over-looked, and hard to define. I think it is because it is a difficult topic, a lot of business owners merely disregard it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people buying products and services online – in every specific niche imaginable. For many online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? Most remain stuck and having a hard time?. Best Book To Learn About Digital Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a business success, and why everybody in service should be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? However that is not the case otherwise everybody would have broken it.

Let’s state that you have actually found a traffic source and your service is doing fantastic. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Book To Learn About Digital Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around since there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are unbelievable worth each on their own. I highly suggest you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his approach to everything. How can you take a complicated job or concept and make it easy. How do you simplify to simple elements that can be executed on and then repeated to scale.

It is frequently said that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that another person produced. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept came from.

Russell has actually stayed a student – which is definitely the best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up essential concepts.

Russell is likewise an incredible story teller. He has an amazing ability to take concepts that might be tricky to understand, and retell them in a simple, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does really point out and offer the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

What does this mean?

I believe it implies that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a way that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Best Book To Learn About Digital Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online organisation back when most of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to create even more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When many so called guru’s were attempting to keep everything about online success a trick, the book was released at a time. In common Russell Brunson design, he released all the secrets readily available for anyone who took the time to understand the book and read.

It contains a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to find your dream clients; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by a lot of individuals, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – especially if you plan to build an online service. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the ideal method to bring in people.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are selling. Many people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has actually discovered to market and sell over lots of years online. It is the exact same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Best Book To Learn About Digital Marketing

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be taken from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be constructed on. These consist of domain, branding and target audience. , if your are a rookie to online marketing this first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s something to get traffic to your business, however if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one close to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have endless totally free traffic for many years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll find out how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible techniques that you can utilize to produce traffic through e-commerce. You will learn how you can use Amazon’s item advertising API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to get begun, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your website, but not yet made a purchase. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually become the major source of traffic and leads for many online organisation owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have really stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the fact that it is really owned by Google suggests it is a platform that all business must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and organised is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing worth. Anybody of these modules would blow away the training programs turning up by “experts” who have just been around for a couple of months!  Best Book To Learn About Digital Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package deal or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the finest training programs for anybody attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This actually is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Book To Learn About Digital Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book To Learn About Digital Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest methods to learn more about the numerous various traffic sources available on the internet. It is of enormous worth for any entrepreneur or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.