Best Book To Learn Marketing Management – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Book To Learn Marketing Management

Composing a review about a book that has actually not been launched is a little tricky – but what is essential to comprehend is the background of Traffic Secrets.

Best Book To Learn Marketing Management Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

However more notably he is now speaking about the topic which must be at the heart of all business. How do you get traffic, possible clients, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons a service might not make it through – but by far one of the most significant is an absence of traffic! Without any paying customers, or traffic, you simply don’t have an organisation.

And yet it is one of the locations that is both over-looked, and tough to specify. I think it is because it is a tough topic, many entrepreneur merely ignore it. They take the “construct it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche you can possibly imagine. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an endless supply of traffic? Many stay stuck and having a hard time?. Best Book To Learn Marketing Management

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a business success, and why everybody in organisation must be purchasing education around this subject.

Right now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everyone would have broken it.

Also, let’s state that you have actually found a traffic source and your service is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Best Book To Learn Marketing Management

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are amazing worth each by themselves. If you have not read them, then I highly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his technique to everything. How can you take a complex task or concept and make it easy. How do you break it down to simple elements that can be executed on and after that repeated to scale.

It is often stated that there is nothing brand-new – and that the more things alter, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are really ideas and principles that somebody else created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is also an incredible story teller. He has an incredible ability to take concepts that may be tricky to understand, and retell them in a basic, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence truly came from Andre Chaperon, who Russell does actually mention and provide the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this indicate?

I think it means that nearly anything Russell has a hand in producing is of the highest value. He takes the finest of the finest and replays it to us in a manner that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Best Book To Learn Marketing Management

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online service back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the fairly little tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to develop even more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When numerous so called expert’s were attempting to keep everything about online success a trick, the book was released at a time. But in typical Russell Brunson design, he published all the secrets available for anyone who made the effort to understand the book and check out.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-changing” by many individuals, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you plan to develop an online business. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the best way to attract people.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are offering. The majority of people are just stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much higher than the quantity they pay for it.

In lots of methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same process and tools he utilizes daily in his service to make it the big success that it is.  Best Book To Learn Marketing Management

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this initial course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite thorough modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be built on. These consist of domain names, branding and target audience. If your are a newbie to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I love using SEO as a key traffic source in my company. Do this part right and you have limitless complimentary traffic for years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary techniques that you can utilize to generate traffic via e-commerce. You will learn how you can use Amazon’s item marketing API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you require to get begun, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your site, however not yet bought. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Frequently there are untapped markets merely due to the fact t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually ended up being the major source of traffic and leads for most online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have really stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the reality that it is in fact owned by Google suggests it is a platform that all organisation need to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is actually important.

Phew that is a lot! When you break it down across all the module, it actually is amazing value. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Best Book To Learn Marketing Management

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

However as normal it appears like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Book To Learn Marketing Management

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Book To Learn Marketing Management - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest methods to discover about the many different traffic sources readily available on the internet. It is of massive worth for any entrepreneur or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.