Best Brand Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Brand Marketing Book

Writing a review about a book that has not been launched is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Best Brand Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a big quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is an actually rejuvenating view.

However more notably he is now speaking about the subject which ought to be at the heart of all organisation. How do you get traffic, potential consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that a service may not survive – however without a doubt one of the greatest is a lack of traffic! With no paying consumers, or traffic, you simply do not have a service.

And yet it is among the areas that is both over-looked, and tough to define. I think it is due to the fact that it is a tough subject, many company owner merely ignore it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. Yet for most online businesses they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an endless supply of traffic? The majority of remain stuck and struggling?. Best Brand Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a business success, and why everyone in business must be buying education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? That is not the case otherwise everybody would have cracked it.

Likewise, let’s say that you have found a traffic source and your organisation is doing excellent. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Brand Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable worth each by themselves. If you have not read them, then I strongly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his technique to everything. How can you take a complicated job or idea and make it simple. How do you simplify to easy components that can be performed on and then repeated to scale.

It is typically stated that there is nothing new – and that the more things alter, the more they remain the exact same. This holds true with a number of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that someone else created. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has remained a student – which is absolutely the best way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will choose up essential concepts.

Russell is also a remarkable story teller. He has an unbelievable capability to take ideas that might be challenging to understand, and retell them in a basic, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does really discuss and give the credit. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this mean?

I believe it implies that nearly anything Russell contributes to producing is of the highest value. He takes the finest of the very best and replays it to us in a manner that we can carry out and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Best Brand Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was developing an online service back when many of us hardly understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed closely.

The real interesting part of the story is that numerous years later on Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a way to use it to develop even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When many so called guru’s were trying to keep everything about online success a secret, the book was launched at a time. But in common Russell Brunson design, he released all the secrets available for anybody who made the effort to comprehend the book and read.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-changing” by numerous people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you prepare to build an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. Most people are simply stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the amount they spend for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over several years online. It is the exact same process and tools he utilizes everyday in his service to make it the big success that it is.  Best Brand Marketing Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be built on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this very first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have endless totally free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can utilize to produce traffic through e-commerce. You will learn how you can use Amazon’s product marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were utilizing, that might drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet bought. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has ended up being the major source of traffic and leads for many online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have actually really stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer worth to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google means it is a platform that all company need to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you stay focused and arranged is actually important.

Phew that is a lot! When you break it down across all the module, it actually is fantastic value. Anyone of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  Best Brand Marketing Book

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This truly is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Brand Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Brand Marketing Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest methods to learn about the many different traffic sources readily available on the internet. It is of enormous worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be amazing.