Best Digital Marketing Book 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Digital Marketing Book 2019

Composing a review about a book that has actually not been released is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Best Digital Marketing Book 2019 Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a huge amount of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

However more importantly he is now discussing the subject which should be at the heart of all company. How do you get traffic, potential clients, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons why a business may not survive – but without a doubt among the greatest is a lack of traffic! With no paying consumers, or traffic, you merely don’t have a service.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is since it is a hard subject, numerous entrepreneur simply overlook it. They take the “construct it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche possible. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have a limitless supply of traffic? However many remain stuck and having a hard time?. Best Digital Marketing Book 2019

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everybody in company should be investing in education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Also, let’s say that you have actually discovered a traffic source and your service is doing fantastic. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Digital Marketing Book 2019

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around given that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are extraordinary worth each on their own. I strongly recommend you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. And this appears to be his approach to whatever. How can you take a complex job or concept and make it easy. How do you simplify to basic components that can be performed on and after that duplicated to scale.

It is often stated that there is nothing brand-new – and that the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell sells are actually ideas and principles that somebody else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a student – which is definitely the best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will select up essential ideas.

Russell is also a remarkable story teller. He has an incredible ability to take concepts that may be tricky to grasp, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does really discuss and give the credit. But his way of retelling what the SOS series is, and how you can use it, now has his name mainly related to it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

So what does this mean?

I believe it suggests that nearly anything Russell contributes to producing is of the greatest worth. He takes the best of the best and replays it to us in a manner that we can implement and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Best Digital Marketing Book 2019

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online service back when many of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a way to use it to develop a lot more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. But in typical Russell Brunson design, he published all the secrets readily available for anybody who put in the time to understand the book and check out.

It includes a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream consumers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by many individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you prepare to develop an online organisation. It shares the secrets around developing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are selling. Many people are merely stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the very same procedure and tools he uses daily in his service to make it the big success that it is.  Best Digital Marketing Book 2019

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be taken from this initial course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be developed on. These consist of domain, branding and target audience. , if your are a novice to online marketing this first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily ignored. It’s something to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one close to my heart as I love utilizing SEO as a key traffic source in my service. Do this part right and you have endless totally free traffic for many years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can use to generate traffic through e-commerce. You will learn how you can use Amazon’s item advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your site, however not yet purchased. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Often there are untapped markets simply due to the fact t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually become the significant source of traffic and leads for most online company owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have truly remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer value to your audience. You are likewise demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is actually owned by Google suggests it is a platform that all service should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is really crucial.

Phew that is a lot! It truly is remarkable value when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have actually only been around for a few months!  Best Digital Marketing Book 2019

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

But as usual it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anyone attempting to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Digital Marketing Book 2019

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Digital Marketing Book 2019 - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest methods to learn more about the numerous various traffic sources available on the web. It is of massive worth for any entrepreneur or business owner aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the new Traffic Secrets book will be incredible.