Best Digital Marketing Books 2018 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Digital Marketing Books 2018

Writing a review about a book that has actually not been released is a little difficult – but what is crucial to understand is the background of Traffic Secrets.

Best Digital Marketing Books 2018 Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet master to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a big quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More significantly he is now talking about the topic which must be at the heart of all service. How do you get traffic, possible customers, to your service?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons a service might not make it through – but without a doubt one of the greatest is a lack of traffic! Without any paying clients, or traffic, you simply don’t have a service.

And yet it is among the areas that is both over-looked, and hard to define. I think it is due to the fact that it is a difficult topic, numerous entrepreneur merely neglect it. They take the “develop it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every niche possible. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? But most stay stuck and struggling?. Best Digital Marketing Books 2018

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a service success, and why everybody in business should be buying education around this topic.

Today there are a big variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? That is not the case otherwise everybody would have broken it.

Let’s state that you have found a traffic source and your business is doing terrific. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your business and free to take it anywhere you want.

So Who Is Russel Brunson Best Digital Marketing Books 2018

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing value each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complicated task or concept and make it basic.

It is frequently said that there is nothing new – and that the more things change, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that somebody else developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is also an incredible story teller. He has an amazing ability to take concepts that might be difficult to comprehend, and retell them in an easy, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does really provide the credit and discuss. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered many lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it works in the real world. The recommendations and experience he wraps around the concept is priceless.

So what does this suggest?

I think it means that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Digital Marketing Books 2018

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online company back when the majority of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, at least in the fairly little tight internet marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a method to use it to develop much more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When numerous so called guru’s were attempting to keep whatever about online success a trick, the book was released at a time. In common Russell Brunson style, he released all the secrets readily available for anybody who took the time to comprehend the book and check out.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to find your dream customers; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to develop an online service. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are selling. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same process and tools he utilizes daily in his business to make it the substantial success that it is.  Best Digital Marketing Books 2018

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These include domain names, branding and target markets. If your are a novice to internet marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s something to get traffic to your company, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have endless totally free traffic for many years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can utilize to produce traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, however not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has become the major source of traffic and leads for many online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually actually remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is in fact owned by Google means it is a platform that all service must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is really crucial.

Phew that is a lot! When you break it down across all the module, it actually is remarkable value. Anybody of these modules would blow away the training programs popping up by “masters” who have actually just been around for a couple of months!  Best Digital Marketing Books 2018

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

However as usual it appears like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anyone attempting to wrap their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This truly is amazing worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Digital Marketing Books 2018

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Digital Marketing Books 2018 - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest ways to learn about the many various traffic sources offered on the web. It is of enormous worth for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the brand-new Traffic Secrets book will be amazing.