Best Digital Marketing Books Pdf – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Digital Marketing Books Pdf

Writing a review about a book that has actually not been launched is a little tricky – however what is necessary to understand is the background of Traffic Secrets.

Best Digital Marketing Books Pdf Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

More importantly he is now talking about the topic which needs to be at the heart of all company. How do you get traffic, prospective clients, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a company might not survive – but by far among the greatest is a lack of traffic! Without any paying customers, or traffic, you just do not have a business.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is because it is a difficult topic, a lot of entrepreneur simply disregard it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche you can possibly imagine. For the majority of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have a limitless supply of traffic? The majority of remain stuck and having a hard time?. Best Digital Marketing Books Pdf

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to an organisation success, and why everyone in organisation must be buying education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be easy right? That is not the case otherwise everyone would have cracked it.

Let’s say that you have actually found a traffic source and your business is doing terrific. What would happen if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Digital Marketing Books Pdf

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this seems his approach to whatever. How can you take a complicated task or concept and make it simple. How do you simplify to easy components that can be executed on and after that duplicated to scale.

It is frequently said that there is absolutely nothing new – which the more things change, the more they stay the very same. This is the case with numerous of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that another person developed. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will choose up crucial concepts.

Russell is likewise an amazing story teller. He has an unbelievable capability to take ideas that may be challenging to understand, and retell them in a simple, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact point out and offer the credit. However his way of retelling what the SOS sequence is, and how you can use it, now has his name mainly connected with it.

However it is moreover. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered numerous numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The suggestions and experience he covers around the idea is priceless.

So what does this imply?

I think it means that nearly anything Russell has a hand in producing is of the greatest value. He takes the finest of the finest and replays it to us in a way that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Best Digital Marketing Books Pdf

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was developing an online business back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The genuine interesting part of the story is that lots of years later Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a way to use it to produce even more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were attempting to keep whatever about online success a trick. But in normal Russell Brunson design, he released all the secrets readily available for anyone who made the effort to read and comprehend the book.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by so many individuals, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to develop an online service. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are offering. Many people are just stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the quantity they spend for it.

In lots of ways this book is a script for how Russell has found out to market and offer over lots of years online. It is the very same procedure and tools he utilizes daily in his organisation to make it the substantial success that it is.  Best Digital Marketing Books Pdf

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be taken from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be constructed on. These consist of domain, branding and target audience. , if your are a newbie to online marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s something to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important topic, and one near to my heart as I like using SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for many years. You will find out the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can use to produce traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to get going, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that could drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your website, however not yet bought. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Frequently there are untapped markets just due to the truth t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for the majority of online organisation owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually actually stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. You are likewise demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google suggests it is a platform that all service must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to become overloaded and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really important.

Phew that is a lot! It really is fantastic value when you break it down across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have just been around for a few months!  Best Digital Marketing Books Pdf

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anyone trying to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Digital Marketing Books Pdf

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Digital Marketing Books Pdf - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is among the fastest methods to find out about the numerous different traffic sources offered on the internet. It is of massive worth for any business owner or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only presume that the new Traffic Secrets book will be amazing.