Best Ecommerce Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Ecommerce Marketing Book

Composing a review about a book that has not been released is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Best Ecommerce Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

More significantly he is now talking about the topic which should be at the heart of all company. How do you get traffic, possible consumers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that a service may not endure – however without a doubt one of the biggest is an absence of traffic! Without any paying clients, or traffic, you simply don’t have a business.

And yet it is one of the locations that is both over-looked, and tough to define. I think it is due to the fact that it is a challenging subject, a lot of organisation owners simply disregard it. They take the “develop it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche you can possibly imagine. For most online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? The majority of remain stuck and having a hard time?. Best Ecommerce Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a company success, and why everyone in business need to be purchasing education around this subject.

Today there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Let’s state that you have actually discovered a traffic source and your service is doing excellent. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Ecommerce Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are incredible worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his approach to everything. How can you take a complex task or concept and make it easy. How do you break it down to simple parts that can be carried out on and after that repeated to scale.

It is frequently said that there is nothing new – which the more things alter, the more they remain the exact same. This holds true with many of Russell’s products.

You see much of what Russell sells are in fact ideas and ideas that someone else developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually remained a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up essential ideas.

Russell is likewise a remarkable story teller. He has an extraordinary capability to take ideas that might be challenging to comprehend, and retell them in a basic, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series really originated from Andre Chaperon, who Russell does actually discuss and give the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it tough and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real world. The recommendations and experience he covers around the idea is invaluable.

What does this imply?

I think it indicates that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the finest and replays it to us in a manner that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Best Ecommerce Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online company back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the fairly small tight online marketing circle – as it was back then. And he became someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a way to utilize it to develop much more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were trying to keep whatever about online success a trick. However in normal Russell Brunson style, he published all the secrets available for anybody who put in the time to read and comprehend the book.

It contains a detailed actionable plan for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream consumers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by many individuals, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you prepare to construct an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much higher than the amount they spend for it.

In many methods this book is a script for how Russell has discovered to market and offer over several years online. It is the same procedure and tools he utilizes everyday in his company to make it the huge success that it is.  Best Ecommerce Marketing Book

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be drawn from this original course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather extensive modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These consist of domain, branding and target audience. If your are a rookie to internet marketing this very first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s something to get traffic to your company, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my company. Do this part right and you have endless complimentary traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can use to create traffic via e-commerce. You will find out how you can utilize Amazon’s product marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your site, however not yet bought. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Often there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has actually ended up being the significant source of traffic and leads for most online service owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have really stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is in fact owned by Google implies it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to become overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is truly important.

Phew that is a lot! When you break it down throughout all the module, it really is amazing worth. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a few months!  Best Ecommerce Marketing Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

But as normal it appears like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to cover their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Ecommerce Marketing Book

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Ecommerce Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest ways to discover about the many different traffic sources readily available on the internet. It is of massive value for any service owner or entrepreneur seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only presume that the brand-new Traffic Secrets book will be incredible.