Best Facebook Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsBest Facebook Marketing Book

Writing a review about a book that has not been released is a little difficult – however what is very important to understand is the background of Traffic Secrets.

Best Facebook Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

More importantly he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, possible customers, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons why a company might not make it through – however by far one of the greatest is a lack of traffic! With no paying consumers, or traffic, you simply don’t have a company.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is since it is a difficult topic, a lot of entrepreneur simply ignore it. They take the “develop it and they will come” technique – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every niche you can possibly imagine. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have a limitless supply of traffic? But many stay stuck and having a hard time?. Best Facebook Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a company success, and why everybody in service ought to be buying education around this subject.

Right now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Likewise, let’s state that you have actually found a traffic source and your organisation is doing great. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you desire.

So Who Is Russel Brunson Best Facebook Marketing Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are incredible value each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate task or concept and make it basic.

It is frequently stated that there is nothing new – and that the more things change, the more they remain the exact same. This is the case with much of Russell’s products.

You see much of what Russell sells are actually concepts and concepts that another person developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get essential concepts.

Russell is likewise an incredible story teller. He has an extraordinary capability to take ideas that might be challenging to grasp, and retell them in an easy, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence truly came from Andre Chaperon, who Russell does in fact offer the credit and point out. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mainly related to it.

But it is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world. The advice and experience he wraps around the concept is valuable.

So what does this suggest?

I think it suggests that nearly anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in a way that we can implement and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Best Facebook Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online business back when the majority of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real fascinating part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to create much more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were attempting to keep whatever about online success a secret. In common Russell Brunson style, he published all the secrets available for anyone who took the time to read and comprehend the book.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales process to improve your product sell price.
  • How to find your dream clients; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-changing” by many individuals, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you plan to construct an online business. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the right method to bring in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are selling. Many people are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually discovered to market and sell over numerous years online. It is the same process and tools he uses everyday in his organisation to make it the big success that it is.  Best Facebook Marketing Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be drawn from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather thorough modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be built on. These include domain, branding and target audience. If your are a rookie to online marketing this very first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will recover out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one close to my heart as I enjoy utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited free traffic for several years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary tactics that you can utilize to generate traffic via e-commerce. You will discover how you can use Amazon’s item advertising API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have pertained to your site, however not yet bought. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and incorporating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have really stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is in fact owned by Google implies it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is actually essential.

Phew that is a lot! When you break it down across all the module, it actually is fantastic worth. Anyone of these modules would blow away the training programs appearing by “masters” who have actually just been around for a couple of months!  Best Facebook Marketing Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is among the best training programs for anyone trying to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This truly is amazing value for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Facebook Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Facebook Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest methods to learn more about the many different traffic sources offered on the internet. It is of huge value for any entrepreneur or entrepreneur aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be incredible.