Best Internet Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsBest Internet Marketing Book

Composing a review about a book that has not been launched is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Best Internet Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

More importantly he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, possible customers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that a business may not make it through – but without a doubt among the biggest is an absence of traffic! Without any paying customers, or traffic, you simply do not have a company.

And yet it is among the areas that is both over-looked, and difficult to specify. I think it is since it is a challenging subject, a lot of company owner just neglect it. They take the “build it and they will come” method – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have a limitless supply of traffic? The majority of stay stuck and struggling?. Best Internet Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a company success, and why everyone in company need to be purchasing education around this subject.

Today there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have split it.

Also, let’s state that you have discovered a traffic source and your service is doing fantastic. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Internet Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around since there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable value each on their own. I highly suggest you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his method to whatever. How can you take an intricate task or idea and make it simple. How do you break it down to basic parts that can be carried out on and after that duplicated to scale.

It is frequently said that there is nothing new – which the more things change, the more they remain the very same. This is the case with many of Russell’s items.

You see much of what Russell sells are really concepts and concepts that somebody else created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a student – which is definitely the best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a remarkable story teller. He has an extraordinary ability to take ideas that may be challenging to comprehend, and retell them in a simple, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually mention and provide the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly related to it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The guidance and experience he wraps around the concept is invaluable.

What does this imply?

I think it means that almost anything Russell contributes to producing is of the highest value. He takes the very best of the best and replays it to us in a manner that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Best Internet Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was building an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine remarkable part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to utilize it to create even more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a secret, the book was released at a time. But in normal Russell Brunson design, he released all the secrets offered for anybody who put in the time to understand the book and read.

It consists of a step-by-step actionable plan for any who is new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you prepare to build an online organisation. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are offering. Most people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually discovered to market and sell over several years online. It is the very same procedure and tools he uses daily in his business to make it the huge success that it is.  Best Internet Marketing Book

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be constructed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I like using SEO as a crucial traffic source in my organisation. Do this part right and you have endless totally free traffic for several years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll discover how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can utilize to generate traffic by means of e-commerce. You will learn how you can utilize Amazon’s item marketing API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app people were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have come to your website, but not yet purchased. This is a must if you are utilizing paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Frequently there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have actually really remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is in fact owned by Google means it is a platform that all company should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is actually important.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anyone of these modules would blow away the training programs turning up by “experts” who have only been around for a couple of months!  Best Internet Marketing Book

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This really is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Internet Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Internet Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest methods to find out about the numerous various traffic sources available on the web. It is of enormous worth for any entrepreneur or business owner looking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be fantastic.