Best Marketing Analytics Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Marketing Analytics Book

Writing a review about a book that has actually not been released is a little difficult – however what is important to comprehend is the background of Traffic Secrets.

Best Marketing Analytics Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More significantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, potential customers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many factors why a company might not survive – however by far one of the most significant is a lack of traffic! Without any paying consumers, or traffic, you just don’t have a business.

And yet it is one of the areas that is both over-looked, and tough to specify. I think it is since it is a hard topic, so numerous entrepreneur merely neglect it. They take the “build it and they will come” approach – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. Yet for a lot of online organisations they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an endless supply of traffic? Many remain stuck and having a hard time?. Best Marketing Analytics Book

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a company success, and why everyone in organisation need to be investing in education around this subject.

Today there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? That is not the case otherwise everybody would have split it.

Let’s say that you have actually discovered a traffic source and your service is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Marketing Analytics Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around since there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary worth each on their own. I strongly recommend you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complicated job or concept and make it basic.

It is frequently said that there is nothing brand-new – which the more things alter, the more they remain the same. This holds true with much of Russell’s items.

You see much of what Russell offers are actually concepts and principles that somebody else created. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has stayed a student – which is definitely the best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise a remarkable story teller. He has an extraordinary capability to take concepts that might be tricky to grasp, and retell them in a basic, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does really point out and provide the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world.

So what does this indicate?

I think it implies that practically anything Russell contributes to producing is of the greatest value. He takes the finest of the very best and replays it to us in a manner that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other products.  Best Marketing Analytics Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online organisation back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly little tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The genuine fascinating part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a method to utilize it to produce even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson style, he released all the secrets readily available for anyone who took the time to comprehend the book and read.

It consists of a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to find your dream consumers; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by numerous individuals, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to develop an online service. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in the right way to attract people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. The majority of people are simply stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually discovered to market and sell over several years online. It is the very same procedure and tools he uses everyday in his service to make it the huge success that it is.  Best Marketing Analytics Book

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be taken from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be developed on. These consist of domain, branding and target markets. If your are a beginner to online marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have limitless free traffic for years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to produce traffic via e-commerce. You will discover how you can use Amazon’s product marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app individuals were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Frequently there are untapped markets simply due to the fact t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the significant source of traffic and leads for most online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook likes and shares, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually really stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other people’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the reality that it is actually owned by Google implies it is a platform that all business ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anybody of these modules would blow away the training programs popping up by “experts” who have only been around for a few months!  Best Marketing Analytics Book

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This actually is fantastic worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Marketing Analytics Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Analytics Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest methods to find out about the many different traffic sources offered on the internet. It is of huge value for any business owner or business owner aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the new Traffic Secrets book will be fantastic.