Best Marketing Book App – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Marketing Book App

Composing a review about a book that has not been released is a little difficult – but what is necessary to understand is the background of Traffic Secrets.

Best Marketing Book App Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really refreshing view.

More importantly he is now talking about the topic which needs to be at the heart of all organisation. How do you get traffic, potential clients, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a business may not endure – but without a doubt one of the greatest is an absence of traffic! With no paying consumers, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and hard to specify. I think it is since it is a hard topic, numerous organisation owners merely disregard it. They take the “develop it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every niche imaginable. For many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? However a lot of stay stuck and struggling?. Best Marketing Book App

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everybody in business ought to be purchasing education around this topic.

Right now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? However that is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your organisation is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Marketing Book App

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary worth each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated task or concept and make it simple.

It is typically said that there is nothing new – and that the more things change, the more they stay the same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are in fact concepts and principles that another person produced. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is also a remarkable story teller. He has an extraordinary ability to take ideas that might be tricky to understand, and retell them in an easy, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series truly came from Andre Chaperon, who Russell does really point out and offer the credit. However his way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of understanding how it operates in the genuine world. The suggestions and experience he covers around the idea is priceless.

What does this indicate?

I believe it implies that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the best and replays it to us in a method that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Best Marketing Book App

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was building an online organisation back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being popular, at least in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to use it to create a lot more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were attempting to keep whatever about online success a secret. In common Russell Brunson design, he published all the secrets available for anybody who took the time to check out and comprehend the book.

It contains a detailed actionable plan for any who is brand-new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your item sell price.
  • How to find your dream consumers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by a lot of individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you plan to construct an online organisation. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are offering. Many people are just stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has learnt to market and offer over several years online. It is the same procedure and tools he uses daily in his company to make it the big success that it is.  Best Marketing Book App

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite thorough modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be constructed on. These consist of domain, branding and target markets. If your are a rookie to online marketing this first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You also learn more about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I enjoy using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the procedure is uncomplicated.. Start an affiliate program, hire affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can use to create traffic via e-commerce. You will learn how you can utilize Amazon’s item advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet bought. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Frequently there are untapped markets just due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the major source of traffic and leads for a lot of online business owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have actually truly remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. You are likewise shown how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the fact that it is in fact owned by Google suggests it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is really crucial.

Phew that is a lot! It actually is fantastic worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have just been around for a couple of months!  Best Marketing Book App

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

However as usual it appears like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anybody attempting to wrap their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Marketing Book App

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Book App - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest methods to find out about the many various traffic sources offered on the internet. It is of enormous worth for any company owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.