Best Marketing Book Audible – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Marketing Book Audible

Composing a review about a book that has not been released is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Best Marketing Book Audible Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it includes a big quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

More notably he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, prospective consumers, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons why a service may not make it through – however by far one of the most significant is an absence of traffic! With no paying clients, or traffic, you merely don’t have a service.

And yet it is among the areas that is both over-looked, and tough to specify. I think it is since it is a tough subject, so many company owners simply neglect it. They take the “construct it and they will come” approach – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. Yet for many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an unlimited supply of traffic? But the majority of stay stuck and struggling?. Best Marketing Book Audible

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a service success, and why everybody in business must be buying education around this subject.

Right now there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be easy right? That is not the case otherwise everybody would have broken it.

Let’s say that you have actually discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you desire.

So Who Is Russel Brunson Best Marketing Book Audible

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around since there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complicated job or concept and make it basic.

It is typically said that there is absolutely nothing new – which the more things change, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are really concepts and ideas that somebody else developed. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise an amazing story teller. He has an amazing capability to take concepts that may be tricky to understand, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact provide the credit and mention. But his way of retelling what the SOS series is, and how you can use it, now has his name largely related to it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

What does this mean?

I think it suggests that nearly anything Russell has a hand in producing is of the highest worth. He takes the finest of the best and replays it to us in a way that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Best Marketing Book Audible

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online business back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the fairly small tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to produce even more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a secret, the book was launched at a time. In common Russell Brunson style, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you plan to construct an online company. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the ideal method to bring in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. Many people are just stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually found out to market and offer over many years online. It is the exact same procedure and tools he utilizes everyday in his business to make it the big success that it is.  Best Marketing Book Audible

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be taken from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be built on. These consist of domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will respond to. You also find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s something to get traffic to your organisation, however if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I love utilizing SEO as an essential traffic source in my company. Do this part right and you have unlimited free traffic for years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary techniques that you can use to produce traffic via e-commerce. You will find out how you can use Amazon’s item marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your expense per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Often there are untapped markets simply due to the truth t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has become the significant source of traffic and leads for a lot of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google means it is a platform that all organisation ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is really crucial.

Phew that is a lot! It truly is incredible worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a few months!  Best Marketing Book Audible

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as typical it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle deal or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This really is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Marketing Book Audible

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Book Audible - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest ways to find out about the numerous various traffic sources readily available on the internet. It is of enormous value for any company owner or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.