Best Marketing Book Pdf – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Marketing Book Pdf

Writing a review about a book that has actually not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Best Marketing Book Pdf Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it adds a huge quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

But more notably he is now discussing the topic which should be at the heart of all business. How do you get traffic, potential consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons why a business may not survive – however without a doubt one of the biggest is a lack of traffic! Without any paying consumers, or traffic, you just do not have a service.

And yet it is one of the locations that is both over-looked, and difficult to define. I believe it is since it is a tough topic, many organisation owners simply disregard it. They take the “build it and they will come” technique – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every niche imaginable. For a lot of online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have a limitless supply of traffic? But a lot of remain stuck and having a hard time?. Best Marketing Book Pdf

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everyone in organisation should be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have broken it.

Let’s say that you have found a traffic source and your service is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Best Marketing Book Pdf

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable worth each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complex job or concept and make it simple.

It is typically said that there is nothing brand-new – which the more things change, the more they stay the very same. This is the case with a number of Russell’s products.

You see much of what Russell offers are really ideas and ideas that somebody else produced. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a fantastic story teller. He has an amazing ability to take concepts that may be challenging to comprehend, and retell them in an easy, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does actually discuss and offer the credit. But his way of retelling what the SOS series is, and how you can use it, now has his name largely related to it.

But it is moreover. Russell is deep in the trenches as a web online marketer. He has done it tough and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world. The suggestions and experience he twists around the principle is invaluable.

So what does this indicate?

I believe it means that practically anything Russell contributes to producing is of the highest value. He takes the finest of the best and replays it to us in such a way that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Best Marketing Book Pdf

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online service back when most of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, at least in the reasonably small tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to use it to create much more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep everything about online success a secret, the book was launched at a time. In typical Russell Brunson style, he released all the secrets readily available for anyone who took the time to understand the book and check out.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by so lots of people, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you plan to build an online service. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are offering. The majority of individuals are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually found out to market and offer over numerous years online. It is the same procedure and tools he utilizes daily in his organisation to make it the big success that it is.  Best Marketing Book Pdf

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be taken from this original course – so it’s a great place to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be constructed on. These include domain, branding and target audience. If your are a beginner to internet marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also learn more about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly ignored. It’s something to get traffic to your service, however if your copy is bad, they will recuperate out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one close to my heart as I like using SEO as a crucial traffic source in my organisation. Do this part right and you have limitless free traffic for several years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is uncomplicated. Start an affiliate program, recruit affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can use to generate traffic through e-commerce. You will find out how you can use Amazon’s item advertising API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you need to get started, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your site, but not yet made a purchase. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Typically there are untapped markets simply due to the fact t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has actually ended up being the significant source of traffic and leads for the majority of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer worth to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is actually owned by Google means it is a platform that all organisation ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you remain focused and organised is truly important.

Phew that is a lot! It actually is remarkable value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually only been around for a few months!  Best Marketing Book Pdf

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

But as usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Marketing Book Pdf

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Book Pdf - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to find out about the numerous different traffic sources offered on the web. It is of massive value for any service owner or business owner looking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the brand-new Traffic Secrets book will be remarkable.