Best Marketing Book Titles – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Marketing Book Titles

Writing a review about a book that has actually not been launched is a little difficult – but what is crucial to understand is the background of Traffic Secrets.

Best Marketing Book Titles Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

But more notably he is now speaking about the topic which needs to be at the heart of all organisation. How do you get traffic, possible consumers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons that an organisation might not survive – but by far one of the biggest is an absence of traffic! Without any paying customers, or traffic, you simply do not have a business.

And yet it is among the locations that is both over-looked, and hard to define. I believe it is because it is a hard topic, so lots of organisation owners just ignore it. They take the “build it and they will come” approach – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche you can possibly imagine. For many online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an unlimited supply of traffic? The majority of stay stuck and struggling?. Best Marketing Book Titles

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everyone in service must be purchasing education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? But that is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have actually found a traffic source and your service is doing fantastic. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

Who Is Russel Brunson Best Marketing Book Titles

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each by themselves. If you haven’t read them, then I strongly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex job or idea and make it simple.

It is typically stated that there is nothing new – which the more things alter, the more they stay the very same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are really concepts and principles that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will pick up key concepts.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to grasp, and retell them in a basic, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact give the credit and point out. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this indicate?

I believe it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the best of the finest and replays it to us in a manner that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Marketing Book Titles

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was constructing an online organisation back when the majority of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably little tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The genuine remarkable part of the story is that many years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to use it to create even more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When numerous so called guru’s were trying to keep whatever about online success a trick, the book was launched at a time. In typical Russell Brunson style, he released all the secrets readily available for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable plan for any who is brand-new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by many people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to construct an online organisation. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the best way to draw in people.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. Most individuals are simply stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is getting is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually found out to market and sell over several years online. It is the exact same process and tools he uses everyday in his company to make it the huge success that it is.  Best Marketing Book Titles

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be drawn from this initial course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be constructed on. These consist of domain names, branding and target audience. If your are a rookie to internet marketing this first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one close to my heart as I like utilizing SEO as an essential traffic source in my company. Do this part right and you have unlimited totally free traffic for many years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can use to produce traffic by means of e-commerce. You will learn how you can use Amazon’s product advertising API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your cost per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to get going, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Often there are untapped markets just due to the truth t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online business owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google means it is a platform that all organisation ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is truly crucial.

Phew that is a lot! It truly is incredible worth when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have actually just been around for a few months!  Best Marketing Book Titles

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As usual it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. However it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Book Titles

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Book Titles - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest methods to discover the numerous various traffic sources offered on the web. It is of massive worth for any entrepreneur or business owner looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be amazing.