Best Marketing Books For Business – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Marketing Books For Business

Writing a review about a book that has not been launched is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Best Marketing Books For Business Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

However more significantly he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, prospective consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons why an organisation may not survive – but without a doubt one of the greatest is a lack of traffic! With no paying customers, or traffic, you simply do not have a service.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is because it is a tough subject, so numerous service owners merely overlook it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche you can possibly imagine. For many online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an endless supply of traffic? But many remain stuck and having a hard time?. Best Marketing Books For Business

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in company need to be buying education around this topic.

Right now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be easy right? But that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have discovered a traffic source and your service is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson Best Marketing Books For Business

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are unbelievable worth each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complicated task or idea and make it easy.

It is frequently said that there is absolutely nothing new – which the more things alter, the more they remain the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are in fact concepts and ideas that another person created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has remained a trainee – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise a remarkable story teller. He has an incredible capability to take ideas that may be difficult to comprehend, and retell them in a simple, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series really came from Andre Chaperon, who Russell does really point out and provide the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly related to it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered many numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The guidance and experience he covers around the idea is invaluable.

So what does this indicate?

I believe it implies that nearly anything Russell has a hand in producing is of the highest value. He takes the best of the finest and replays it to us in a method that we can implement and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Marketing Books For Business

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online business back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the fairly little tight web marketing circle – as it was back then. And he ended up being someone Russell admired, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to use it to produce even more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when many so called expert’s were trying to keep everything about online success a secret. In common Russell Brunson design, he published all the secrets readily available for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable plan for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by so numerous people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – specifically if you prepare to build an online company. It shares the secrets around developing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are offering. The majority of people are simply stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the same process and tools he uses daily in his business to make it the substantial success that it is.  Best Marketing Books For Business

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and topics will be taken from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather detailed modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be built on. These consist of domain names, branding and target markets. , if your are a newbie to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise learn more about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I love using SEO as a crucial traffic source in my business. Do this part right and you have limitless totally free traffic for years. You will find out the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can utilize to generate traffic via e-commerce. You will find out how you can utilize Amazon’s product marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Typically there are untapped markets simply due to the reality t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the major source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have actually truly stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is in fact owned by Google indicates it is a platform that all company need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly simple to become overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! It really is amazing worth when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have only been around for a few months!  Best Marketing Books For Business

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a bundle offer or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA challenge. This actually is remarkable value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Books For Business

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Books For Business - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to find out about the many different traffic sources offered on the internet. It is of massive worth for any company owner or business owner aiming to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just presume that the brand-new Traffic Secrets book will be remarkable.