Best Marketing Books For Financial Advisors – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Marketing Books For Financial Advisors

Writing a review about a book that has actually not been launched is a little difficult – however what is important to understand is the background of Traffic Secrets.

Best Marketing Books For Financial Advisors Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly refreshing view.

However more notably he is now talking about the subject which needs to be at the heart of all service. How do you get traffic, possible customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons why a company might not endure – however by far among the greatest is a lack of traffic! With no paying customers, or traffic, you simply don’t have a company.

And yet it is among the areas that is both over-looked, and tough to specify. I believe it is because it is a tough subject, so numerous organisation owners merely overlook it. They take the “develop it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing products and services online – in every niche you can possibly imagine. Yet for most online companies they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an endless supply of traffic? However the majority of stay stuck and having a hard time?. Best Marketing Books For Financial Advisors

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to an organisation success, and why everyone in organisation need to be buying education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Let’s state that you have found a traffic source and your organisation is doing excellent. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Books For Financial Advisors

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing worth each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to everything. How can you take a complex job or concept and make it simple. How do you break it down to easy elements that can be executed on and then duplicated to scale.

It is often said that there is absolutely nothing brand-new – which the more things change, the more they remain the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that someone else developed. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is also an incredible story teller. He has an incredible capability to take ideas that might be difficult to grasp, and retell them in a simple, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does in fact give the credit and mention. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered lots of numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world. The suggestions and experience he wraps around the principle is priceless.

What does this mean?

I think it suggests that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Marketing Books For Financial Advisors

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online business back when most of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, at least in the reasonably little tight online marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The real fascinating part of the story is that many years later Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to create much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. But in typical Russell Brunson style, he published all the secrets readily available for anyone who took the time to check out and comprehend the book.

It contains a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by so lots of individuals, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you prepare to build an online organisation. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are offering. The majority of people are just stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much greater than the quantity they pay for it.

In many ways this book is a script for how Russell has actually learnt to market and sell over several years online. It is the exact same process and tools he utilizes everyday in his business to make it the big success that it is.  Best Marketing Books For Financial Advisors

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this initial course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard concepts that will be developed on. These include domain, branding and target audience. If your are a beginner to online marketing this first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also find out about the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will recover out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I like utilizing SEO as a crucial traffic source in my business. Do this part right and you have endless free traffic for several years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the procedure is uncomplicated.. Start an affiliate program, hire affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing methods that you can utilize to produce traffic through e-commerce. You will find out how you can use Amazon’s item marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your expense per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to get started, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were utilizing, that could drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet bought. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Typically there are untapped markets simply due to the truth t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for the majority of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. You are likewise revealed how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google indicates it is a platform that all company need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and arranged is truly essential.

Phew that is a lot! It actually is fantastic value when you break it down throughout all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have only been around for a couple of months!  Best Marketing Books For Financial Advisors

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan deal or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anyone attempting to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This truly is amazing value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. However it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Marketing Books For Financial Advisors

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books For Financial Advisors - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is one of the fastest ways to find out about the numerous different traffic sources available on the web. It is of enormous worth for any company owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just presume that the brand-new Traffic Secrets book will be remarkable.