Best Marketing Books For Real Estate Agents – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Marketing Books For Real Estate Agents

Composing a review about a book that has actually not been released is a little difficult – but what is very important to understand is the background of Traffic Secrets.

Best Marketing Books For Real Estate Agents Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

But more notably he is now discussing the topic which ought to be at the heart of all service. How do you get traffic, potential customers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons a business might not survive – however by far among the greatest is an absence of traffic! With no paying clients, or traffic, you merely do not have a company.

And yet it is one of the locations that is both over-looked, and hard to define. I think it is due to the fact that it is a hard topic, many entrepreneur merely ignore it. They take the “build it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche imaginable. Yet for a lot of online services they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an unlimited supply of traffic? A lot of stay stuck and struggling?. Best Marketing Books For Real Estate Agents

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a service success, and why everybody in business must be buying education around this topic.

Right now there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Let’s say that you have discovered a traffic source and your business is doing excellent. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Books For Real Estate Agents

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around given that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing worth each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate task or concept and make it basic.

It is frequently stated that there is nothing new – and that the more things change, the more they stay the very same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are actually concepts and ideas that somebody else produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually stayed a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get crucial ideas.

Russell is likewise an amazing story teller. He has an extraordinary ability to take ideas that might be challenging to understand, and retell them in a basic, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact mention and provide the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

But it is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the real life. The advice and experience he twists around the concept is invaluable.

What does this mean?

I believe it implies that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the best and replays it to us in a method that we can implement and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Best Marketing Books For Real Estate Agents

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online organisation back when most of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably small tight internet marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The genuine interesting part of the story is that numerous years later on Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to utilize it to produce even more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep whatever about online success a trick. In typical Russell Brunson style, he released all the secrets offered for anyone who took the time to understand the book and check out.

It contains a step-by-step actionable blueprint for any who is new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-altering” by numerous people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to develop an online organisation. It shares the secrets around developing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are offering. Most people are merely stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much greater than the quantity they pay for it.

In lots of ways this book is a script for how Russell has found out to market and offer over many years online. It is the exact same procedure and tools he uses daily in his service to make it the substantial success that it is.  Best Marketing Books For Real Estate Agents

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be constructed on. These include domain, branding and target audience. , if your are a newbie to online marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will recuperate out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one close to my heart as I love using SEO as a crucial traffic source in my service. Do this part right and you have endless complimentary traffic for many years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary tactics that you can utilize to generate traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you need to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, however not yet made a purchase. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply worth to your audience. You are likewise demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the fact that it is really owned by Google suggests it is a platform that all organisation should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is really important.

Phew that is a lot! When you break it down across all the module, it actually is fantastic worth. Anybody of these modules would blow away the training programs turning up by “experts” who have actually just been around for a couple of months!  Best Marketing Books For Real Estate Agents

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

But as normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the finest training programs for anybody trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Marketing Books For Real Estate Agents

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books For Real Estate Agents - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest methods to find out about the many various traffic sources available on the internet. It is of massive value for any company owner or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only assume that the new Traffic Secrets book will be remarkable.