Best Marketing Books For Small Business – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Marketing Books For Small Business

Composing a review about a book that has not been launched is a little tricky – but what is essential to comprehend is the background of Traffic Secrets.

Best Marketing Books For Small Business Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a really revitalizing view.

However more notably he is now talking about the topic which ought to be at the heart of all service. How do you get traffic, potential clients, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons that a service may not endure – but by far among the greatest is a lack of traffic! Without any paying customers, or traffic, you simply don’t have an organisation.

And yet it is among the areas that is both over-looked, and challenging to define. I believe it is due to the fact that it is a challenging subject, numerous entrepreneur just ignore it. They take the “develop it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. Yet for many online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? But a lot of stay stuck and struggling?. Best Marketing Books For Small Business

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everybody in business ought to be investing in education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? But that is not the case otherwise everybody would have cracked it.

Let’s state that you have actually discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your company and totally free to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Books For Small Business

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around given that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are incredible value each on their own. I strongly suggest you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex task or idea and make it basic.

It is frequently said that there is nothing new – and that the more things change, the more they remain the same. This holds true with numerous of Russell’s products.

You see much of what Russell sells are really concepts and concepts that somebody else produced. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up essential ideas.

Russell is also a fantastic story teller. He has an amazing capability to take ideas that might be tricky to understand, and retell them in an easy, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact offer the credit and discuss. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly related to it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this indicate?

I think it means that practically anything Russell contributes to producing is of the highest value. He takes the very best of the best and replays it to us in such a way that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Best Marketing Books For Small Business

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online organisation back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight online marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a method to use it to create a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called master’s were trying to keep everything about online success a secret, the book was released at a time. But in typical Russell Brunson style, he released all the secrets available for anyone who put in the time to read and comprehend the book.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to find your dream clients; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-altering” by so lots of individuals, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you plan to develop an online business. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much higher than the quantity they pay for it.

In lots of methods this book is a script for how Russell has learnt to market and offer over many years online. It is the same procedure and tools he utilizes daily in his business to make it the huge success that it is.  Best Marketing Books For Small Business

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be taken from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be built on. These include domain, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recuperate out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my business. Do this part right and you have limitless complimentary traffic for many years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can utilize to create traffic by means of e-commerce. You will discover how you can use Amazon’s product marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, however not yet made a purchase. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Frequently there are untapped markets simply due to the truth t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has become the major source of traffic and leads for many online service owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the crucial ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google suggests it is a platform that all company should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is actually essential.

Phew that is a lot! It actually is incredible worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have just been around for a few months!  Best Marketing Books For Small Business

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

However as usual it appears like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to cover their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This truly is amazing value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Marketing Books For Small Business

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books For Small Business - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to learn more about the many various traffic sources offered on the internet. It is of huge value for any entrepreneur or business owner aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just presume that the brand-new Traffic Secrets book will be fantastic.