Best Marketing Books Goodreads – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Marketing Books Goodreads

Writing a review about a book that has actually not been launched is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Best Marketing Books Goodreads Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

But more significantly he is now talking about the subject which should be at the heart of all company. How do you get traffic, potential customers, to your company?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons that a business may not make it through – however without a doubt one of the biggest is a lack of traffic! Without any paying clients, or traffic, you merely don’t have a business.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is due to the fact that it is a hard subject, numerous entrepreneur simply neglect it. They take the “construct it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing items and services online – in every specific niche possible. For a lot of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? But many remain stuck and having a hard time?. Best Marketing Books Goodreads

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a business success, and why everybody in service need to be purchasing education around this topic.

Today there are a huge variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? But that is not the case otherwise everybody would have broken it.

Let’s state that you have actually found a traffic source and your organisation is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Books Goodreads

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around considering that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary worth each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his technique to everything. How can you take an intricate task or concept and make it basic. How do you break it down to basic components that can be executed on and after that repeated to scale.

It is typically stated that there is nothing new – which the more things alter, the more they stay the exact same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are really ideas and principles that another person created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up crucial concepts.

Russell is also an amazing story teller. He has an incredible capability to take ideas that may be tricky to grasp, and retell them in a basic, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually offer the credit and mention. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

But it is moreover. Russell is deep in the trenches as a web online marketer. He has actually done it hard and suffered many numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The suggestions and experience he covers around the concept is priceless.

So what does this suggest?

I believe it implies that practically anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in such a way that we can comprehend and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Best Marketing Books Goodreads

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was constructing an online business back when many of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that many years later on Russell still saw the big worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to use it to produce even more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep everything about online success a secret, the book was launched at a time. However in normal Russell Brunson design, he published all the secrets available for anybody who took the time to check out and understand the book.

It includes a detailed actionable blueprint for any who is new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to find your dream consumers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by a lot of people, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you prepare to build an online organisation. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. The majority of people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much greater than the amount they pay for it.

In many ways this book is a script for how Russell has discovered to market and sell over many years online. It is the exact same procedure and tools he utilizes everyday in his business to make it the huge success that it is.  Best Marketing Books Goodreads

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be constructed on. These include domain, branding and target audience. , if your are a rookie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s something to get traffic to your business, but if your copy is bad, they will recuperate out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have endless complimentary traffic for several years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can utilize to produce traffic via e-commerce. You will learn how you can use Amazon’s item advertising API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your website, however not yet bought. This is a must if you are utilizing paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Typically there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually become the major source of traffic and leads for many online company owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is in fact owned by Google suggests it is a platform that all organisation ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely simple to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is really essential.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a few months!  Best Marketing Books Goodreads

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As normal it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to cover their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Marketing Books Goodreads

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Books Goodreads - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest methods to learn more about the lots of various traffic sources readily available on the internet. It is of huge value for any company owner or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be amazing.