Best Marketing Books Of 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Marketing Books Of 2019

Composing a review about a book that has actually not been released is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Best Marketing Books Of 2019 Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More significantly he is now talking about the topic which must be at the heart of all business. How do you get traffic, potential customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a service might not make it through – however by far one of the biggest is an absence of traffic! Without any paying customers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and hard to specify. I believe it is since it is a challenging subject, many entrepreneur merely neglect it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche imaginable. Yet for the majority of online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an endless supply of traffic? A lot of remain stuck and having a hard time?. Best Marketing Books Of 2019

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everyone in company ought to be investing in education around this topic.

Today there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? But that is not the case otherwise everyone would have split it.

Likewise, let’s state that you have actually found a traffic source and your organisation is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Books Of 2019

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary worth each by themselves. If you have not read them, then I highly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated job or idea and make it easy.

It is frequently said that there is absolutely nothing brand-new – and that the more things alter, the more they stay the same. This holds true with a number of Russell’s products.

You see much of what Russell offers are really concepts and ideas that somebody else created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a student – which is definitely the best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also a fantastic story teller. He has an extraordinary capability to take ideas that might be challenging to understand, and retell them in an easy, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does really mention and provide the credit. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world.

What does this indicate?

I believe it suggests that almost anything Russell contributes to producing is of the highest value. He takes the very best of the finest and replays it to us in a manner that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other products.  Best Marketing Books Of 2019

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online business back when many of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a way to utilize it to develop a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he published all the secrets readily available for anyone who took the time to understand the book and read.

It consists of a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn possible clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by many individuals, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the ideal way to draw in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are selling. Most people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same process and tools he utilizes daily in his business to make it the big success that it is.  Best Marketing Books Of 2019

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be developed on. These include domain names, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You also discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very important subject, and one near my heart as I enjoy using SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for several years. You will discover the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can use to produce traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your site, however not yet bought. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the major source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the crucial concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are also shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google suggests it is a platform that all company ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is really crucial.

Phew that is a lot! When you break it down across all the module, it actually is fantastic value. Anyone of these modules would blow away the training programs popping up by “gurus” who have only been around for a couple of months!  Best Marketing Books Of 2019

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the best training programs for anyone trying to wrap their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This truly is amazing worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Books Of 2019

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books Of 2019 - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest ways to learn more about the many various traffic sources available on the internet. It is of huge worth for any service owner or entrepreneur seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just presume that the new Traffic Secrets book will be remarkable.