Best Marketing Books On Audible – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsBest Marketing Books On Audible

Writing a review about a book that has actually not been launched is a little difficult – however what is very important to understand is the background of Traffic Secrets.

Best Marketing Books On Audible Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a truly revitalizing view.

But more notably he is now discussing the topic which must be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that a service may not endure – but by far among the most significant is an absence of traffic! With no paying customers, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is since it is a tough topic, many entrepreneur merely disregard it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche possible. For a lot of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have a limitless supply of traffic? However many stay stuck and having a hard time?. Best Marketing Books On Audible

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a business success, and why everyone in service need to be investing in education around this subject.

Right now there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? That is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your service is doing fantastic. What would occur if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Marketing Books On Audible

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around considering that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are incredible value each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. How can you take an intricate job or idea and make it simple.

It is typically said that there is absolutely nothing new – and that the more things change, the more they remain the very same. This is the case with much of Russell’s items.

You see much of what Russell sells are really ideas and principles that another person produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept came from.

Russell has remained a trainee – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will pick up essential ideas.

Russell is likewise a fantastic story teller. He has an unbelievable ability to take ideas that may be challenging to grasp, and retell them in a basic, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence truly came from Andre Chaperon, who Russell does in fact point out and provide the credit. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly related to it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The guidance and experience he wraps around the idea is valuable.

So what does this suggest?

I think it indicates that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the finest and replays it to us in a manner that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  Best Marketing Books On Audible

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online service back when most of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The real fascinating part of the story is that numerous years later Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a way to use it to produce a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he released all the secrets available for anyone who took the time to read and comprehend the book.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your item sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you plan to build an online organisation. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the right way to attract people.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are offering. The majority of people are simply stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much greater than the quantity they pay for it.

In many methods this book is a script for how Russell has found out to market and offer over several years online. It is the very same procedure and tools he utilizes everyday in his company to make it the big success that it is.  Best Marketing Books On Audible

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be taken from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be constructed on. These consist of domain, branding and target audience. If your are a novice to internet marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I like utilizing SEO as an essential traffic source in my organisation. Do this part right and you have endless totally free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can use to generate traffic through e-commerce. You will find out how you can utilize Amazon’s product advertising API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your expense per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget people who have actually come to your website, however not yet bought. If you are using paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has become the major source of traffic and leads for a lot of online business owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have actually really remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the fact that it is in fact owned by Google indicates it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly easy to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! It truly is incredible worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have actually only been around for a few months!  Best Marketing Books On Audible

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anyone trying to cover their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Books On Audible

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Books On Audible - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to find out about the many different traffic sources available on the internet. It is of massive worth for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.