Best Marketing Fundamentals Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Marketing Fundamentals Book

Writing a review about a book that has not been released is a little challenging – but what is crucial to comprehend is the background of Traffic Secrets.

Best Marketing Fundamentals Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the subject which should be at the heart of all organisation. How do you get traffic, prospective clients, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons that a service might not survive – however by far one of the biggest is a lack of traffic! Without any paying clients, or traffic, you merely do not have a business.

And yet it is one of the locations that is both over-looked, and tough to specify. I think it is due to the fact that it is a hard subject, so lots of company owner merely disregard it. They take the “construct it and they will come” approach – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people buying product or services online – in every specific niche you can possibly imagine. Yet for a lot of online services they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have a limitless supply of traffic? The majority of stay stuck and struggling?. Best Marketing Fundamentals Book

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to an organisation success, and why everyone in service ought to be investing in education around this subject.

Today there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have actually discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Marketing Fundamentals Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. I strongly recommend you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his technique to everything. How can you take a complex job or idea and make it easy. How do you break it down to easy parts that can be executed on and then repeated to scale.

It is typically stated that there is absolutely nothing new – and that the more things change, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell offers are really concepts and concepts that someone else produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will select up crucial ideas.

Russell is also an incredible story teller. He has an amazing capability to take concepts that might be challenging to grasp, and retell them in a basic, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does really point out and provide the credit. But his way of retelling what the SOS sequence is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this imply?

I believe it means that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Best Marketing Fundamentals Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was constructing an online service back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the reasonably little tight internet marketing circle – as it was at that time. And he became someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a method to use it to create much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called expert’s were trying to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson style, he published all the secrets offered for anyone who took the time to comprehend the book and read.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – especially if you prepare to develop an online service. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the best method to draw in people.
  • Creating belief; How to create a belief in people that they can attain the outcome you are selling. Most people are simply stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has actually learnt to market and sell over lots of years online. It is the same procedure and tools he uses everyday in his company to make it the substantial success that it is.  Best Marketing Fundamentals Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and topics will be taken from this original course – so it’s a good location to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be constructed on. These consist of domain, branding and target markets. , if your are a beginner to online marketing this very first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I like using SEO as a crucial traffic source in my business. Do this part right and you have unlimited totally free traffic for many years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing techniques that you can use to generate traffic by means of e-commerce. You will learn how you can use Amazon’s item advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to begin, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually come to your site, but not yet bought. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the significant source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have truly remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the truth that it is actually owned by Google means it is a platform that all service should be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable value. Anybody of these modules would blow away the training programs popping up by “experts” who have only been around for a couple of months!  Best Marketing Fundamentals Book

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As usual it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the best training programs for anyone trying to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Marketing Fundamentals Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Fundamentals Book - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest ways to learn about the numerous different traffic sources offered on the web. It is of massive value for any entrepreneur or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be remarkable.