Best Marketing Online Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Marketing Online Book

Composing a review about a book that has not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Best Marketing Online Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really rejuvenating view.

However more importantly he is now talking about the subject which needs to be at the heart of all service. How do you get traffic, prospective clients, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons that an organisation might not endure – however by far among the most significant is an absence of traffic! With no paying clients, or traffic, you simply do not have a company.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is because it is a challenging subject, many company owners simply ignore it. They take the “build it and they will come” method – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? Many remain stuck and having a hard time?. Best Marketing Online Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to an organisation success, and why everybody in service ought to be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Also, let’s state that you have actually found a traffic source and your service is doing great. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you desire.

So Who Is Russel Brunson Best Marketing Online Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are incredible worth each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his approach to everything. How can you take a complicated job or idea and make it simple. How do you simplify to simple components that can be carried out on and then repeated to scale.

It is frequently said that there is absolutely nothing brand-new – which the more things change, the more they remain the exact same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are really ideas and principles that another person developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the concept came from.

Russell has stayed a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get essential ideas.

Russell is also a fantastic story teller. He has an extraordinary ability to take concepts that might be difficult to grasp, and retell them in a basic, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does actually offer the credit and discuss. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world. The guidance and experience he wraps around the idea is valuable.

So what does this mean?

I think it implies that practically anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a way that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Best Marketing Online Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that lots of years later Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to utilize it to create a lot more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were attempting to keep everything about online success a trick. But in normal Russell Brunson style, he released all the secrets readily available for anybody who made the effort to comprehend the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-changing” by numerous people, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you prepare to develop an online organisation. It shares the secrets around developing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the right way to bring in individuals.
  • Creating belief; How to produce a belief in people that they can achieve the result you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much higher than the quantity they spend for it.

In lots of ways this book is a script for how Russell has actually discovered to market and offer over many years online. It is the same process and tools he uses daily in his service to make it the big success that it is.  Best Marketing Online Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be taken from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be developed on. These include domain names, branding and target audience. If your are a beginner to internet marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one close to my heart as I like using SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for several years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible tactics that you can use to create traffic by means of e-commerce. You will discover how you can utilize Amazon’s item advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you need to begin, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were utilizing, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet made a purchase. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Typically there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the major source of traffic and leads for many online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is actually owned by Google means it is a platform that all business need to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very easy to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is actually crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is incredible value. Anybody of these modules would blow away the training programs appearing by “experts” who have only been around for a couple of months!  Best Marketing Online Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the finest training programs for anyone trying to cover their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Best Marketing Online Book

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Online Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest methods to find out about the many different traffic sources readily available on the internet. It is of huge worth for any entrepreneur or business owner aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be incredible.