Best Marketing Sales Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsBest Marketing Sales Book

Composing a review about a book that has not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Best Marketing Sales Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

However more significantly he is now talking about the topic which ought to be at the heart of all service. How do you get traffic, potential customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons a service may not endure – however by far among the greatest is an absence of traffic! Without any paying clients, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and tough to define. I believe it is because it is a challenging subject, many company owner simply disregard it. They take the “construct it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying services and items online – in every specific niche possible. Yet for the majority of online companies they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an endless supply of traffic? But the majority of stay stuck and having a hard time?. Best Marketing Sales Book

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a company success, and why everybody in business need to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have cracked it.

Also, let’s state that you have actually discovered a traffic source and your company is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson Best Marketing Sales Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable value each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this seems his method to whatever. How can you take a complex job or idea and make it easy. How do you break it down to easy components that can be carried out on and then duplicated to scale.

It is typically said that there is nothing brand-new – and that the more things change, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell sells are really concepts and concepts that another person produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea came from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to comprehend, and retell them in a simple, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really provide the credit and mention. His way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered numerous many set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the real life. The recommendations and experience he wraps around the idea is valuable.

What does this imply?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the best of the finest and replays it to us in such a way that we can understand and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other products.  Best Marketing Sales Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online organisation back when many of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the reasonably little tight internet marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that numerous years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a method to use it to develop a lot more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. In common Russell Brunson style, he published all the secrets available for anyone who took the time to read and understand the book.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream customers; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by a lot of individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you prepare to build an online service. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are selling. Many people are simply stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the amount they pay for it.

In numerous ways this book is a script for how Russell has actually learnt to market and offer over many years online. It is the same procedure and tools he utilizes everyday in his company to make it the huge success that it is.  Best Marketing Sales Book

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite detailed modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be developed on. These consist of domain, branding and target audience. If your are a beginner to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will recuperate out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I love utilizing SEO as a key traffic source in my business. Do this part right and you have unlimited free traffic for many years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can utilize to produce traffic by means of e-commerce. You will discover how you can utilize Amazon’s item marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your website, however not yet bought. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Typically there are untapped markets simply due to the fact t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. You are also demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the reality that it is in fact owned by Google means it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to become overloaded and distracted. {So a well laid-out a master plan to help you stay focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it actually is amazing worth. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a couple of months!  Best Marketing Sales Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as normal it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This actually is amazing worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Marketing Sales Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Marketing Sales Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest methods to learn more about the lots of different traffic sources offered on the web. It is of enormous value for any company owner or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just presume that the new Traffic Secrets book will be remarkable.