Best New Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest New Marketing Book

Composing a review about a book that has actually not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Best New Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

But more significantly he is now speaking about the subject which must be at the heart of all company. How do you get traffic, possible customers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that a service may not endure – but by far one of the greatest is a lack of traffic! Without any paying clients, or traffic, you just do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to specify. I believe it is since it is a tough topic, so lots of company owner just ignore it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every niche imaginable. Yet for most online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? A lot of remain stuck and having a hard time?. Best New Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a business success, and why everybody in company should be buying education around this topic.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? However that is not the case otherwise everybody would have split it.

Let’s state that you have actually found a traffic source and your business is doing fantastic. What would take place if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson Best New Marketing Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary worth each by themselves. If you haven’t read them, then I strongly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate task or idea and make it easy.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they stay the same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are really ideas and ideas that someone else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up key ideas.

Russell is also a remarkable story teller. He has an incredible capability to take ideas that may be difficult to grasp, and retell them in an easy, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does really provide the credit and discuss. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

What does this imply?

I believe it means that practically anything Russell contributes to producing is of the greatest worth. He takes the best of the best and replays it to us in a manner that we can carry out and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  Best New Marketing Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was building an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The real interesting part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to produce a lot more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called expert’s were trying to keep everything about online success a trick. In typical Russell Brunson design, he released all the secrets available for anyone who took the time to comprehend the book and check out.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by so many people, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to develop a belief in people that they can achieve the result you are selling. The majority of people are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is getting is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has found out to market and offer over several years online. It is the very same procedure and tools he utilizes daily in his company to make it the substantial success that it is.  Best New Marketing Book

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be taken from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be developed on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this very first module is so important to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near to my heart as I enjoy using SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited free traffic for several years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can use to create traffic via e-commerce. You will discover how you can utilize Amazon’s item advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet bought. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has ended up being the significant source of traffic and leads for many online business owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have actually really remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is actually owned by Google implies it is a platform that all company ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to become overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is really important.

Phew that is a lot! It really is incredible worth when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have actually just been around for a few months!  Best New Marketing Book

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This truly is fantastic worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best New Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best New Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest ways to find out about the many different traffic sources offered on the internet. It is of massive value for any business owner or entrepreneur aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the new Traffic Secrets book will be remarkable.