Best Sales Training Books 2018 – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  {OFATraining2} 

I truly seemed like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest post ever! And ideally as soon as you have checked this blog out you will see how much value there truly is in doing the challenge.

I actually do not think individuals understand the benefits of the challenge – otherwise they would have currently done it. If you are starting an online company, or have a company that is not yet at the 6 figure mark, then this challenge is vital training to super-charge your company.

The One Funnel Away Challenge takes you through the actions in producing an effective sales funnel. It teaches you the numerous components that comprise a sales funnel and most notably has you construct one yourself. You finish the training challenge with your own working sales funnel tailored around your service.

I think you will see from whatever below, there is a lot that is taken into the One Funnel Away Challenge training program – the value is really rather incredible.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, designed to help you build an effective sales funnel for your company. Now this is not just merely cranking out a couple of web-pages or landing pages. It is the development of all the elements around an effective, leading performing sales funnel.

The program is so extensive, that I understand of many individuals that go through it multiple times. If they have a brand-new funnel they are putting together, they select to go through the training once again, to make sure they have covered whatever properly.

The training is said to cover 4 weeks, but truly it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the right state of mind. This is rather essential, offered there is so much that will be covered, you will require to have your thinking clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with crucial styles or topics each week. The everyday training sessions then build on each topic, with daily actions left as ‘research’. Secret areas covered include;

  • Creating a tempting product offer
  • Psychology of sales
  • The value of stories in the selling process
  • What hooks a prospective client
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And far more …

This is a key point – this is not a passive training course. To get the most out of it you will be required to do research nearly daily! But then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Best Sales Training Books 2018 OFA Challenge

The challenge initially started as a ‘live’ occasion, with portions of training provided via Facebook lives. So it didn’t run that frequently. Due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Since of that, components that were live are now previous lives that have actually been tape-recorded. However to be truthful I didn’t feel that anything was lost from this. The fact that it had actually been live suggested that people were asking questions – much of which were in line with what I was questioning.

The final thing to bear in mind is that it is a “challenge” – meaning there is a time limitation. In general, it is so easy to put off tasks to tomorrow, and after that wonder why we do not make good development. So by setting this as a challenge it drives that competitive part of us to wish to achieve success.

As the challenge begins to draw to a close you become more happy with what you have actually accomplished, and can’t await everything to go live. When other individuals are starting to publish in the Facebook group their success and sales coming through, particularly!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible theme, which is a cool touch. I hope you like the original theme, as you’re going to hear it a lot!

How Much Does It Cost?  Best Sales Training Books 2018

The simple answer is $100 – which is simply amazing worth. There are courses out there that charge 10 times or more this amount and don’t come close to the value got. At $100 it’s like a no-brainer. Best Sales Training Books 2018

If you can’t pay for the $100 to purchase your education, especially with a program like this, then to be honest I believe you will struggle in your organisation.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later on, so it must become an extremely easy choice.

The other expense, obviously, is your time. You will need to devote at least one hour everyday to make maintain. The training does move quickly, offered how much is covered. So if you don’t keep up with enjoying the training sessions and finishing your jobs, then you will struggle.

The time component will often be much more difficult than the $100. Like I said it will end up being apparent why the $100 is terrific value – but many individuals will deal with the time component. However if you truly desire your service to start cranking then you just require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the choice of picking a 100% digital bundle, or the standard training pack. The digital variation is just that, all the components noted below are just readily available for download online. With the the basic pack you will require to cover shipping (

If this is your very first time doing the challenge, then I highly suggest getting the physical pack. Not simply so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future reference.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Best Sales Training Books 2018

The Training Portal – All the training is readily available online through a dedicated training site. It keeps you grounded, and makes sure you take the time to finish each day’s jobs, rather than skip ahead and leave the challenge half finished.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This lays out each objective including the crucial elements covered, inspect list of tasks you need to finish and locations for you to make your own notes. Each day is likewise available for download as a soft copy – but there is something to be stated about doodling your notes in a dedicated workbook as you are finding out.

MP3 Player – This holds all the lessons tape-recorded for you all set to go. It supplies a simple method to absorb the training and listen “objectives” in any idle time you may have (on the commute to work for example).

Committed Facebook Group – Each new challenge has a dedicated Facebook group, which is very effective. Different updates and notes are posted here from the coaches and mentors, and you get to post any questions or struggles you have. But significantly this is the group of individuals who are going through the training precisely like you are. So this provides the support structure you require – similar to a study hall back in school or uni.

Bonuses

There are a variety of bonuses that are available in addition to the basic One Funnel Away training. The 2 essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is developed on the concept of an easy question; if you lost whatever what would you do in the next 30 days to develop back your service (knowing what you know now)? You could easily copy just one method, and be well on your way to your very first online company.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is meant to be the starting point for anyone who is brand name brand-new to internet marketing, and wants to be an affiliate marketer. It is a video series of 15 digital entrepreneurs, each offering their actions they would use to build an affiliate company from scratch. Everyone has been extremely successful in their picked niche, and share rather openly the important things they found out that helped attain that success.

All of these are available through the One Funnel Away Challenge training site. You are provided lifetime access to the rewards by going through the challenge. Again the worth in these perks alone make the $100 seem absurd.

The Coaches

The Challenge education and training sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no lack of abilities and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the key subjects each day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around since there were sales people (permanently!), however that is the power of marketing a message – it becomes your own. And Russel has managed to do that.

Russell has actually written numerous books which are unbelievable value each on their own.

Russell built the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complex task or idea and make it easy.

Russell’s style is also really simple to listen to, making his training sessions really satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer home the principles Russel introduced.

Steve truly understands his things and utilized to be the Lead Funnel Builder at ClickFunnels, constructing hundreds in not thousands of funnels. He decided to carry on and develop his own firm teaching and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has learnt in his entrepreneurial organisation.

Oh, and a work of warning … which your head phones when Steve comes on … you’ll see what I suggest.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian resembles the ‘good cop’ to Steves ‘bad police officer’ and hangs out detailing more of the specifics behind the tasks. So Julie shows us more of the “how” you set about doing something. This consists of on-screen demonstration’s how you set somethings up action by action.

Again, Julie is an extremely effective business owner in her own right. She began utilizing ClickFunnels as a core part of her business and had a lot success Russel asked her to join his team. , if you follow Juiie on social media you will see she spends a lot of time teaching how to balance the life of a business owner with home life.

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Live Coaches

In addition to the main three coaches, there are also live coaches appointed to each challenge friend. These coaches have actually succeeded building out sales funnels in their services, and hold live training sessions through-out the week.

Significantly you get any responses you may have looked at and addressed in genuine time (not simply recordings). The coaches are situated in various part of the world, so the live sessions are offered at sensible times for everyone.

What is covered in the Training.

The something that stands apart with the One Funnel Away Challenge is how structured everything is. A lot idea has gone through how it has been created and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does every week – all constructing up to your sales funnels being completed with the key aspects.

The challenge subjects and training are broken down as follows.

One Funnel Away Challenge Process

Best Sales Training Books 2018

Pre-training: Belief

Russel kicks things off by striving on our beliefs. Most importantly he desires us to acquire faith in ourselves that we can do this. Without that faith, we are most likely to stumble at the first obstacle. You truly likewise need to keep your eyes open, as a number of sales techniques are shown – they’re not introduced as such, but they are quite there.

You are presented to “the best webinar” script, which is a whole sales funnel by itself. I think it is to get your ideas in the right flow for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its fantastic to view Russel unload it.

This weeks objectives are;.

  • You Must Believe.
  • Failure & What it Teaches Us.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which focuses on what your deal really is. What are you offering and why? You are introduced to the idea of “stacking” your deal so that the worth far out-weighs the cost. You start to develop out your deal and the ‘assets’ you will include in your ‘stack’.

The idea is, if your deal is great enough, and compelling enough, it will make up for any mistakes made later on. Extremely little can fix a bad deal.

Todays missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel really is a master story teller, and today he shares his secrets and has us working on our own stories to utilize. You truly go into your story (what got you here), and how you can use it to both build rapport and ‘hook’ possible consumers.

There is also a massive push for you to start releasing your own material – which I am a huge believer of! Don’t freak out – this is where Steve actually assists us comprehend why, and how we can make it a little easier than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in prior to you start to develop the funnel (using ClickFunnels of course). And in real reality you are even provided a design template funnel (share funnel) to deal with.

Once again that point is this training is not about just how to build a landing page, and what buttons to put where. It actually has to do with constructing out the entire sales funnels.

So in this week you are taking the pieces from the very first 2 weeks and developing them into a digital representation. It ends up being a digitised sales procedure that leads your prospective clients through your virtual shop. Here you will also be taught the core funnel technique.

This weeks missions are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The last week, and the one where you start to see how you can bring traffic through your funnel you have created. After all your whole sales process and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty store.

Here Russel and the group cover how you are going to get traffic, or potential purchasers to come into your funnel. The concept of natural (made) traffic versus paid traffic is gone over – so depending on your favored method and marketing budget you are covered.

Todays missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply say EVERYONE! That’s not quite real (however almost) … If you are just starting out in the online company world, then this course is a must. It will help you understand the fundamentals that makes an excellent sales funnel – and you will real have a working sales funnel by the end of it.  Best Sales Training Books 2018

If you already have an organisation, but it’s not quite at the 6 future earnings yet, then I ‘d highly suggest checking it out. The ideas taught and covered will absolutely improve your business sales procedure.

If you are brand-spanking brand-new to online service, and never ever had any training, have not started selling anything at all, then this course will be a little a challenge. That doesn’t mean you shouldn’t do it – however feel in one’s bones that you will seem like you are drinking from a fire pipe. It is more than most likely you will want to duplicate it again later, when you have a bit more experience (which is a completely great approach).

Who Is The Challenge NOT For

I think there might be bigger concerns you need to attend to initially if you are truly having a hard time with the $100. Attempting to develop a business originating from a mindset of scarcity is truly difficult – so get your capital covered. And then be prepared to buy yourself – particularly when the training worth is so high.

As I said previously, if you do not have the time to devote 1-2 hours per day, then I would stop briefly until you do. To get the real value from the training you require the time to do the research! However I would likewise ask you to inspect then where are you spending your time? You should stop that and do this challenge to iron it out if it’s on a poorly designed (or chaotic) sales process.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. This point is rammed home once again and again by Steve in his training. It does not matter what niche you remain in, or the product you are offering, the principles all work – “It’s not about the product” Steve shouts!

Exists a refund guarantee?

Yes. Something that makes the majority of people feel a little more comfy is if there is some form of warranty on the quality of the product. Here there definitely is, with a complete refund ensure if the challenge and training does not fulfill your expectations (as unlikely as that is). You just require to return the physical pack you got.

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online service and what it indicates does not harmed. This challenge is created even for a brand novice.

What If I Don’t Have A Product?

No issues. As Steve keeps stating, it’s not about the product. You can utilize what you find out to sell anything online – and will receive a host of ideas and examples to get you began. You might even pick to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a different Facebook group so that you have a team of individuals you are going through the challenge with. ClickFunnels also has a variety of support system also on Facebook you can join for larger assistance as your company grows.

What If I miss the Live Training?

Everything is recorded for you, including the live training sessions through the week. If you miss out on anything you can go back a listen/watch the recordings. There is generally a catch-up day each week, which is a fun time to view anything you may have missed out on, or review something you may not have actually understood the very first time.

Conclusion

The One Funnel Away Challenge truly is among those special pieces of education that actually delivers. My experience has actually been that ‘sales’ is typically a ‘dirty’ word, and is something that many individuals shy away from. However, without sales almost all organisations just can’t exist.

If you are in organisation and desire to offer something online, then the One Funnel Away Challenge is for you! Especially if you are new to online service, or your business is still building and you are yet to hit the six figure mark.

The worth in the training is worth way more than the $100 cost. And then when you consider the bonus product you receive, it ends up being a must.

I can’t suggest taking this challenge enough. It will make you totally change the way you have been looking at online selling, and significantly leave you with something concrete – a working online sales funnel!  Best Sales Training Books 2018