Best Selling Book On Digital Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsBest Selling Book On Digital Marketing

Composing a review about a book that has actually not been launched is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Best Selling Book On Digital Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

However more notably he is now speaking about the topic which should be at the heart of all service. How do you get traffic, prospective customers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that an organisation might not survive – however without a doubt one of the biggest is an absence of traffic! Without any paying clients, or traffic, you simply don’t have a business.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is because it is a challenging topic, so lots of company owner simply overlook it. They take the “construct it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche possible. Yet for the majority of online companies they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an unlimited supply of traffic? But many stay stuck and having a hard time?. Best Selling Book On Digital Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a business success, and why everybody in service ought to be investing in education around this subject.

Today there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everybody would have cracked it.

Likewise, let’s state that you have discovered a traffic source and your service is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Best Selling Book On Digital Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are amazing worth each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his technique to whatever. How can you take a complex job or concept and make it simple. How do you simplify to basic parts that can be performed on and then duplicated to scale.

It is frequently stated that there is nothing brand-new – which the more things change, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell offers are actually concepts and principles that somebody else created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has stayed a trainee – which is definitely the best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will choose up essential ideas.

Russell is also a remarkable story teller. He has an amazing capability to take concepts that may be tricky to understand, and retell them in a simple, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact point out and give the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered many many set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world. The guidance and experience he twists around the idea is priceless.

What does this suggest?

I believe it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the best and replays it to us in a manner that we can comprehend and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Best Selling Book On Digital Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when many of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly little tight online marketing circle – as it was back then. And he became someone Russell appreciated, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a method to utilize it to produce much more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep everything about online success a trick, the book was launched at a time. But in typical Russell Brunson design, he released all the secrets available for anybody who put in the time to understand the book and read.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-changing” by numerous individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – especially if you prepare to develop an online company. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. The majority of people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the same process and tools he uses everyday in his organisation to make it the substantial success that it is.  Best Selling Book On Digital Marketing

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be constructed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my service. Do this part right and you have unlimited free traffic for several years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll discover how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable techniques that you can use to generate traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that might drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your website, however not yet bought. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Often there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the significant source of traffic and leads for most online company owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually actually stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and provide value to your audience. You are also shown how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is actually owned by Google indicates it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and organised is actually important.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic value. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a couple of months!  Best Selling Book On Digital Marketing

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anyone attempting to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This truly is fantastic value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Selling Book On Digital Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Selling Book On Digital Marketing - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest methods to discover the many different traffic sources offered on the web. It is of enormous value for any company owner or business owner wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be incredible.