Best Strategic Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsBest Strategic Marketing Book

Writing a review about a book that has not been released is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Best Strategic Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a big amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

More importantly he is now talking about the subject which ought to be at the heart of all service. How do you get traffic, prospective consumers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons why an organisation may not survive – but by far among the greatest is an absence of traffic! Without any paying customers, or traffic, you just do not have a service.

And yet it is one of the areas that is both over-looked, and tough to define. I believe it is due to the fact that it is a difficult subject, numerous company owners simply ignore it. They take the “construct it and they will come” method – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with people buying services and items online – in every niche you can possibly imagine. For the majority of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Best Strategic Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a company success, and why everybody in business ought to be buying education around this topic.

Today there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Let’s state that you have actually discovered a traffic source and your company is doing great. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Best Strategic Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable worth each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex job or idea and make it simple.

It is frequently said that there is nothing brand-new – and that the more things change, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really ideas and concepts that another person produced. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a trainee – which is absolutely the best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will get crucial ideas.

Russell is also a fantastic story teller. He has an amazing capability to take ideas that might be difficult to comprehend, and retell them in a basic, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact offer the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered lots of lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world. The guidance and experience he twists around the principle is priceless.

So what does this indicate?

I think it suggests that practically anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in such a way that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Best Strategic Marketing Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was developing an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably little tight internet marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The genuine remarkable part of the story is that lots of years later Russell still saw the huge value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other items. He discovered a method to utilize it to develop much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. However in typical Russell Brunson style, he released all the secrets available for anybody who put in the time to understand the book and read.

It includes a detailed actionable plan for any who is new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by many people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you plan to construct an online company. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are offering. Many individuals are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has discovered to market and sell over many years online. It is the very same procedure and tools he utilizes daily in his business to make it the substantial success that it is.  Best Strategic Marketing Book

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be taken from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather extensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be developed on. These consist of domain names, branding and target audience. If your are a beginner to internet marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s something to get traffic to your company, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for several years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can use to produce traffic via e-commerce. You will find out how you can utilize Amazon’s item marketing API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you require to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for a lot of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the methods have actually actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide value to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the fact that it is really owned by Google implies it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is amazing worth. Anyone of these modules would blow away the training programs appearing by “experts” who have actually only been around for a couple of months!  Best Strategic Marketing Book

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This truly is amazing value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Strategic Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Strategic Marketing Book - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is one of the fastest methods to learn about the numerous different traffic sources available on the web. It is of enormous value for any organisation owner or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.