Best Traffic Sources For E Commerce – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsBest Traffic Sources For E Commerce

Composing a review about a book that has not been released is a little difficult – however what is necessary to comprehend is the background of Traffic Secrets.

Best Traffic Sources For E Commerce Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

More significantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, possible customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons that a service might not survive – however by far one of the greatest is a lack of traffic! Without any paying consumers, or traffic, you just don’t have a company.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is since it is a challenging topic, so many service owners merely ignore it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every niche possible. For the majority of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? A lot of stay stuck and having a hard time?. Best Traffic Sources For E Commerce

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to a business success, and why everybody in service ought to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have split it.

Let’s state that you have actually discovered a traffic source and your business is doing excellent. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Traffic Sources For E Commerce

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable worth each on their own. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated task or concept and make it basic.

It is typically stated that there is absolutely nothing new – which the more things change, the more they stay the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that another person developed. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a trainee – which is definitely the best way to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will choose up key concepts.

Russell is likewise an amazing story teller. He has an incredible ability to take ideas that may be challenging to understand, and retell them in a simple, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really point out and offer the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The suggestions and experience he wraps around the idea is valuable.

What does this suggest?

I think it implies that nearly anything Russell has a hand in producing is of the highest worth. He takes the finest of the very best and replays it to us in a manner that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Best Traffic Sources For E Commerce

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online company back when many of us hardly understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the fairly small tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The real interesting part of the story is that lots of years later on Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to create much more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called expert’s were trying to keep whatever about online success a secret. However in normal Russell Brunson design, he released all the secrets readily available for anyone who took the time to read and understand the book.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-changing” by a lot of people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to develop an online service. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the ideal method to bring in individuals.
  • Creating belief; How to produce a belief in people that they can achieve the result you are offering. The majority of people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much higher than the quantity they pay for it.

In numerous methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the very same procedure and tools he utilizes daily in his business to make it the big success that it is.  Best Traffic Sources For E Commerce

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be drawn from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be developed on. These include domain names, branding and target markets. If your are a novice to internet marketing this very first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I enjoy using SEO as a crucial traffic source in my organisation. Do this part right and you have endless totally free traffic for several years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can use to create traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, however not yet bought. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Typically there are untapped markets simply due to the truth t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has become the significant source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and incorporating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the techniques have actually remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the reality that it is really owned by Google means it is a platform that all business ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to end up being overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it truly is incredible worth. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  Best Traffic Sources For E Commerce

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA challenge. This actually is incredible value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Best Traffic Sources For E Commerce

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Traffic Sources For E Commerce - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to learn more about the lots of different traffic sources available on the web. It is of massive value for any service owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be remarkable.