Best Traffic Sources For Products – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Traffic Sources For Products

Composing a review about a book that has not been launched is a little tricky – but what is important to understand is the background of Traffic Secrets.

Best Traffic Sources For Products Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

More notably he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, potential customers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons why a service may not survive – but by far one of the greatest is a lack of traffic! Without any paying consumers, or traffic, you simply don’t have a company.

And yet it is among the locations that is both over-looked, and hard to define. I think it is since it is a hard topic, numerous service owners simply ignore it. They take the “construct it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals buying product or services online – in every specific niche possible. Yet for the majority of online organisations they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Best Traffic Sources For Products

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to an organisation success, and why everyone in organisation need to be buying education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Likewise, let’s say that you have discovered a traffic source and your company is doing fantastic. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you desire.

Who Is Russel Brunson Best Traffic Sources For Products

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable worth each on their own. If you have not read them, then I highly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex task or idea and make it easy.

It is typically stated that there is nothing brand-new – and that the more things alter, the more they remain the very same. This is the case with many of Russell’s products.

You see much of what Russell offers are in fact concepts and ideas that someone else developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will choose up crucial concepts.

Russell is also a remarkable story teller. He has an extraordinary capability to take ideas that might be difficult to comprehend, and retell them in a simple, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact discuss and give the credit. However his method of retelling what the SOS series is, and how you can use it, now has his name mostly related to it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

What does this indicate?

I think it means that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in a method that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Best Traffic Sources For Products

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online business back when the majority of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to develop even more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he released all the secrets available for anybody who took the time to read and understand the book.

It includes a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-altering” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you prepare to develop an online organisation. It shares the secrets around developing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. Many people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the quantity they spend for it.

In numerous ways this book is a script for how Russell has found out to market and offer over numerous years online. It is the same procedure and tools he uses everyday in his company to make it the huge success that it is.  Best Traffic Sources For Products

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be drawn from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be constructed on. These include domain, branding and target markets. If your are a newbie to internet marketing this very first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I love using SEO as a crucial traffic source in my service. Do this part right and you have endless totally free traffic for years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the procedure is straightforward.. Start an affiliate program, recruit affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to generate traffic via e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your website, but not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the major source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have actually actually stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are likewise revealed how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is really owned by Google implies it is a platform that all organisation should be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to become overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic worth. Anyone of these modules would blow away the training programs popping up by “experts” who have actually only been around for a couple of months!  Best Traffic Sources For Products

How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

However as typical it appears like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the finest training programs for anybody trying to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This truly is amazing value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Traffic Sources For Products

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Traffic Sources For Products - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to learn more about the numerous different traffic sources readily available on the web. It is of enormous value for any company owner or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be remarkable.