Best Way To Measure Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBest Way To Measure Website Traffic

Composing a review about a book that has actually not been released is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Best Way To Measure Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

However more notably he is now talking about the topic which must be at the heart of all organisation. How do you get traffic, possible customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons an organisation might not survive – but without a doubt among the biggest is a lack of traffic! With no paying customers, or traffic, you just don’t have a business.

And yet it is among the locations that is both over-looked, and tough to specify. I believe it is because it is a tough topic, a lot of company owners just neglect it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. For many online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an unlimited supply of traffic? But most stay stuck and having a hard time?. Best Way To Measure Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a business success, and why everyone in business ought to be buying education around this topic.

Today there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Likewise, let’s say that you have found a traffic source and your organisation is doing great. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Way To Measure Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are unbelievable worth each by themselves. I highly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complicated job or concept and make it easy.

It is frequently stated that there is nothing new – which the more things change, the more they remain the very same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that somebody else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually stayed a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is likewise a fantastic story teller. He has an unbelievable ability to take concepts that might be tricky to comprehend, and retell them in a basic, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact mention and provide the credit. But his way of retelling what the SOS series is, and how you can use it, now has his name largely related to it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world. The guidance and experience he covers around the idea is priceless.

What does this imply?

I believe it means that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Best Way To Measure Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online organisation back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the fairly small tight internet marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The real remarkable part of the story is that numerous years later Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to use it to create a lot more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. In common Russell Brunson style, he published all the secrets offered for anyone who took the time to comprehend the book and read.

It consists of a step-by-step actionable plan for any who is new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by so lots of people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you prepare to develop an online service. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to attract individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are selling. Most individuals are just stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much higher than the quantity they pay for it.

In lots of ways this book is a script for how Russell has discovered to market and offer over numerous years online. It is the very same procedure and tools he uses daily in his organisation to make it the substantial success that it is.  Best Way To Measure Website Traffic

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be built on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this first module is so important to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise discover about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I like utilizing SEO as an essential traffic source in my company. Do this part right and you have unlimited free traffic for years. You will find out the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, hire affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible tactics that you can utilize to create traffic via e-commerce. You will discover how you can utilize Amazon’s product marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you need to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet purchased. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Typically there are untapped markets merely due to the fact t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually become the significant source of traffic and leads for many online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential concepts such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the fact that it is really owned by Google means it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic value. Anyone of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Best Way To Measure Website Traffic

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to cover their head around online marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This really is fantastic value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Best Way To Measure Website Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Way To Measure Website Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest ways to discover the many various traffic sources available on the web. It is of huge value for any business owner or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be incredible.