Best Youtube Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsBest Youtube Marketing Book

Writing a review about a book that has not been launched is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

Best Youtube Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a big amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

However more significantly he is now discussing the subject which should be at the heart of all business. How do you get traffic, potential consumers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that an organisation may not make it through – but by far one of the greatest is a lack of traffic! With no paying clients, or traffic, you merely don’t have a company.

And yet it is among the locations that is both over-looked, and hard to specify. I think it is due to the fact that it is a hard subject, many entrepreneur just neglect it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing items and services online – in every specific niche imaginable. Yet for most online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have a limitless supply of traffic? However most stay stuck and struggling?. Best Youtube Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a business success, and why everyone in service ought to be investing in education around this topic.

Today there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be easy right? That is not the case otherwise everybody would have broken it.

Let’s state that you have found a traffic source and your business is doing great. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Best Youtube Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are unbelievable value each on their own. I strongly recommend you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his approach to whatever. How can you take an intricate job or concept and make it simple. How do you break it down to simple elements that can be carried out on and then repeated to scale.

It is frequently said that there is absolutely nothing brand-new – which the more things change, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell sells are really concepts and ideas that someone else produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has stayed a student – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will choose up essential ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take ideas that may be difficult to grasp, and retell them in an easy, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really give the credit and discuss. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it difficult and suffered lots of many set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world. The recommendations and experience he twists around the idea is priceless.

So what does this indicate?

I think it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the best and replays it to us in such a way that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Best Youtube Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was constructing an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, at least in the fairly little tight online marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The genuine interesting part of the story is that numerous years later Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to produce a lot more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a secret, the book was launched at a time. However in normal Russell Brunson style, he published all the secrets offered for anyone who put in the time to check out and understand the book.

It contains a step-by-step actionable blueprint for any who is new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-altering” by so lots of individuals, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you plan to develop an online company. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to create a belief in people that they can achieve the result you are selling. The majority of people are merely stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is receiving is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the exact same procedure and tools he utilizes everyday in his organisation to make it the huge success that it is.  Best Youtube Marketing Book

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be taken from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be developed on. These consist of domain, branding and target audience. If your are a beginner to internet marketing this very first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I love using SEO as an essential traffic source in my service. Do this part right and you have limitless totally free traffic for several years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, hire affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary techniques that you can utilize to create traffic via e-commerce. You will learn how you can utilize Amazon’s item marketing API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet purchased. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Typically there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has ended up being the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have truly remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. You are also shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is really owned by Google suggests it is a platform that all service need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely simple to become overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is really important.

Phew that is a lot! When you break it down across all the module, it actually is amazing value. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a few months!  Best Youtube Marketing Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This actually is remarkable worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Youtube Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Youtube Marketing Book - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest methods to learn more about the many different traffic sources readily available on the internet. It is of massive value for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.