Book Marketing Best Practices – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsBook Marketing Best Practices

Composing a review about a book that has actually not been launched is a little difficult – but what is crucial to comprehend is the background of Traffic Secrets.

Book Marketing Best Practices Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, possible clients, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons a business might not endure – but by far one of the biggest is a lack of traffic! With no paying consumers, or traffic, you merely do not have a business.

And yet it is among the locations that is both over-looked, and hard to specify. I believe it is since it is a tough topic, a lot of entrepreneur simply ignore it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche possible. Yet for most online businesses they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? But the majority of remain stuck and struggling?. Book Marketing Best Practices

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a business success, and why everybody in organisation ought to be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? That is not the case otherwise everybody would have split it.

Likewise, let’s say that you have actually found a traffic source and your company is doing excellent. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Book Marketing Best Practices

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are amazing worth each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his technique to everything. How can you take a complex task or concept and make it simple. How do you break it down to easy components that can be carried out on and then duplicated to scale.

It is often said that there is absolutely nothing brand-new – which the more things alter, the more they remain the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are actually concepts and principles that someone else created. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is also an amazing story teller. He has an incredible ability to take ideas that might be tricky to grasp, and retell them in an easy, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually give the credit and point out. But his method of retelling what the SOS series is, and how you can use it, now has his name mainly related to it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered many numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real life. The suggestions and experience he twists around the principle is valuable.

So what does this suggest?

I believe it suggests that almost anything Russell has a hand in producing is of the greatest worth. He takes the very best of the best and replays it to us in such a way that we can comprehend and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Book Marketing Best Practices

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was building an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, at least in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to produce much more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep everything about online success a trick. However in typical Russell Brunson style, he published all the secrets offered for anyone who made the effort to comprehend the book and check out.

It consists of a detailed actionable blueprint for any who is new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by a lot of people, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you plan to develop an online company. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to attract individuals.
  • Creating belief; How to develop a belief in people that they can attain the result you are offering. Many people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much higher than the amount they spend for it.

In many methods this book is a script for how Russell has actually learnt to market and sell over lots of years online. It is the exact same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Book Marketing Best Practices

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be taken from this original course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be constructed on. These consist of domain, branding and target markets. If your are a beginner to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will recover out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I love using SEO as a crucial traffic source in my business. Do this part right and you have endless complimentary traffic for years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the process is uncomplicated. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can use to generate traffic via e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your site, however not yet made a purchase. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has become the significant source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have really remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the reality that it is in fact owned by Google indicates it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is truly crucial.

Phew that is a lot! It truly is amazing worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have only been around for a few months!  Book Marketing Best Practices

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the content.

But as normal it appears like Russel and the team will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the best training programs for anybody attempting to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This truly is incredible value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Book Marketing Best Practices

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Book Marketing Best Practices - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is one of the fastest methods to discover the many different traffic sources readily available on the web. It is of massive worth for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be amazing.