Books By Russell Brunson – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBooks By Russell Brunson

Writing a review about a book that has actually not been released is a little tricky – but what is necessary to comprehend is the background of Traffic Secrets.

Books By Russell Brunson Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a substantial amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

More notably he is now talking about the topic which should be at the heart of all service. How do you get traffic, prospective customers, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons why a service may not survive – however without a doubt among the biggest is an absence of traffic! With no paying customers, or traffic, you merely do not have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to define. I think it is due to the fact that it is a hard topic, so many entrepreneur merely ignore it. They take the “develop it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals buying product or services online – in every niche you can possibly imagine. For most online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an unlimited supply of traffic? But the majority of remain stuck and having a hard time?. Books By Russell Brunson

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everybody in service need to be buying education around this topic.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be simple right? However that is not the case otherwise everyone would have broken it.

Let’s state that you have actually found a traffic source and your business is doing terrific. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and free to take it anywhere you desire.

Who Is Russel Brunson Books By Russell Brunson

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary worth each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complicated task or concept and make it basic.

It is often said that there is absolutely nothing new – which the more things change, the more they stay the exact same. This holds true with a number of Russell’s items.

You see much of what Russell offers are really concepts and principles that another person developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get essential concepts.

Russell is also an incredible story teller. He has an amazing capability to take ideas that might be challenging to understand, and retell them in a basic, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact give the credit and point out. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

However it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it operates in the genuine world. The recommendations and experience he twists around the idea is priceless.

So what does this indicate?

I think it suggests that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can carry out and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Books By Russell Brunson

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when most of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly little tight online marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a way to utilize it to develop even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he published all the secrets available for anyone who took the time to comprehend the book and check out.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-changing” by many people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you prepare to develop an online business. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the best method to attract individuals.
  • Creating belief; How to produce a belief in people that they can achieve the result you are selling. The majority of people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much higher than the quantity they spend for it.

In numerous ways this book is a script for how Russell has found out to market and sell over several years online. It is the very same procedure and tools he utilizes everyday in his business to make it the substantial success that it is.  Books By Russell Brunson

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be drawn from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather thorough modules! So let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be developed on. These include domain names, branding and target audience. If your are a newbie to internet marketing this first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise discover the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I love using SEO as an essential traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing methods that you can utilize to produce traffic by means of e-commerce. You will discover how you can use Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you need to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually come to your site, but not yet purchased. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets simply due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually truly stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. You are likewise revealed how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is really owned by Google implies it is a platform that all business need to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to become overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it really is amazing worth. Anyone of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  Books By Russell Brunson

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle deal or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anybody trying to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This truly is remarkable value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Books By Russell Brunson

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Books By Russell Brunson - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest methods to learn more about the numerous different traffic sources available on the internet. It is of enormous worth for any entrepreneur or business owner looking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be amazing.