Books On Clickfunnels – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsBooks On Clickfunnels

Writing a review about a book that has actually not been launched is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Books On Clickfunnels Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly revitalizing view.

However more importantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, potential consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a business may not survive – but without a doubt among the biggest is a lack of traffic! With no paying consumers, or traffic, you simply don’t have a business.

And yet it is among the areas that is both over-looked, and difficult to specify. I think it is since it is a challenging subject, many entrepreneur simply ignore it. They take the “construct it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people buying items and services online – in every niche possible. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have an endless supply of traffic? The majority of remain stuck and struggling?. Books On Clickfunnels

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a service success, and why everybody in service must be purchasing education around this subject.

Right now there are a huge variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have actually found a traffic source and your business is doing terrific. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Books On Clickfunnels

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around considering that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing worth each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his technique to everything. How can you take a complicated task or idea and make it basic. How do you simplify to easy components that can be carried out on and then repeated to scale.

It is often stated that there is absolutely nothing new – and that the more things change, the more they remain the very same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are really concepts and ideas that another person produced. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a student – which is definitely the best method to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will select up key ideas.

Russell is also a remarkable story teller. He has an incredible ability to take ideas that might be challenging to grasp, and retell them in an easy, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact mention and provide the credit. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly related to it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered lots of lots of set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it operates in the real life. The suggestions and experience he wraps around the principle is invaluable.

What does this imply?

I think it suggests that nearly anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Books On Clickfunnels

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online company back when most of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real fascinating part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to utilize it to produce even more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were attempting to keep everything about online success a secret. In typical Russell Brunson design, he released all the secrets available for anyone who took the time to check out and understand the book.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by a lot of people, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you prepare to develop an online organisation. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the right method to bring in people.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are selling. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has actually learnt to market and sell over several years online. It is the same process and tools he utilizes daily in his organisation to make it the substantial success that it is.  Books On Clickfunnels

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite thorough modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These consist of domain names, branding and target audience. If your are a beginner to online marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s something to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I love utilizing SEO as an essential traffic source in my business. Do this part right and you have unlimited complimentary traffic for many years. You will find out the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s product advertising API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet purchased. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for many online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually really remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the fact that it is actually owned by Google means it is a platform that all business must be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Books On Clickfunnels

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the finest training programs for anyone trying to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA difficulty. This actually is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Books On Clickfunnels

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Books On Clickfunnels - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest methods to learn more about the lots of various traffic sources available on the web. It is of massive value for any entrepreneur or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be incredible.